Brandhouse Drive Dry Initiative: Police van

Advertising Agency: FoxP2, Cape Town, South Africa
Creative Director: Justin Gomes
Art Director: Ryan Barkhuizen
Copywriter: Simon Lotze
Director: Robin Goode
Editor: Anthony Lee Martin
Production: Giant Films
Producer: Katherine Tripp, Laura Sampson
Additional credits: We Love Jam Cape Town, Bellville Studios, Searle Street Post
Published: February 2012

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13 comments

DINAIS's picture
DINAIS
20 pencils

Quién es el fotografo?

CuriousPencil's picture
CuriousPencil
4227 pencils

Tell you what, more than making me not want to drink and drive in South Africa, this has convinced me I never want to set foot in the place. Fully frightening series, and chilling TV spot, genuinely unsettling, lovely job.

sambuca's picture
sambuca
1066 pencils

same with these strange "gay-prison-ads"...

very very freaky

mertos's picture
mertos
899 pencils

it's alovely campaign

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

good shoot, good campaign

sambuca's picture
sambuca
1066 pencils

don't they have taxis in south africa?

bate_palmas's picture
bate_palmas
1479 pencils

Absolutely birlliant. The final moment of the TVC is just terrifying.

Don't let this put you off SA - its a great country. I'd argue that the message would work in any country.

The only thing is that in SA, drinking and driving is soooo commonplace that there is a real need to keep making hard-hitting ads like this.

Yes, we do have taxis in SA, and the ads are working because people are starting to use them more and more.

vote4pedro's picture
vote4pedro
4601 pencils

I would have thought they'd drive me somewhere other than home.

kleenex's picture
kleenex
26914 pencils

The ads are good, but not great imo.

CuriousPencil's picture
CuriousPencil
4227 pencils

Contextually, you must surely give this a Massive UP,--the photpgraphy is totally dedicated, the sets are 100%, the whole thing is, for what it is, entirely effective in what it's briefed to do: I'd ask a vote from you on this one, knowing your knowledge of extemporan... oh look a >>>pigeon<<

CuriousPencil's picture
CuriousPencil
4227 pencils

We're not the Oscars, and the only torrent here is of opinion. Just thought I'd lame that joke out there while I'm pleading for this set.

iha's picture
iha
15 pencils

I have a colleague whose brother has lived there for years and from what I've heard I trust this one.

mertos's picture
mertos
899 pencils

good shot

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