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Comments (15)

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PhobiArt's picture
PhobiArt
Activity Score 87

Let's pretend there's no violence at all...

...and that there's an idea in this ad.

Wordnerd's picture
Wordnerd
Activity Score 6692

there is an idea in this ad. despite the fact it's not my opinion on that issue, i don't even think it's a bad idea. BUT it looks lame and the line is too weak.
also would work better talking about computer-addicts, i think.

JAGGY's picture
JAGGY
Activity Score 1382

I like it. Good work. And they have a USP. Nice.

Jaggy, MICA Ahmedabad

daisuke's picture
daisuke
Activity Score 6

Obviously there is an idea. It's nice. I like it too.

Chris's picture
Chris
Activity Score 1985

Violent toys and cartoons are the backbone of our generations upbringing, that is if you were born in the 80's.

kusseejner's picture
kusseejner
Activity Score 242

This is an okay idea wrapped in a nice way. But really, violent toys are not the problem. It should say "Let's keep children away from violent reality". It appears to me that the agency came up with the answer to a problem that doesn't exist.

Wordnerd's picture
Wordnerd
Activity Score 6692

I think the agency took a problem that exists in the head of parents. but i like your suggestion! a violent reality is bullet proof and makes the whole thing deeper :)

adrianapr's picture
adrianapr
Activity Score 1254

i agree. this is a real problem for the target.
i like the violent reality thing too, but honestly i don't see a problem with saying violent toys, since it is a real problem.

bknowlden's picture
bknowlden
Activity Score 3647

Beautiful art direction.

hcook5150's picture
hcook5150
Activity Score 229
gavroche's picture
gavroche
Activity Score 3

Nice job. Nice work. It's a common idea in an amazing art direction. GOOD.

Tincho's picture
Tincho
Activity Score 1093

Nice nice nice.

Rog's picture
Rog
Activity Score 6082

Headline says Keep them away
Visual says put them togther.
Art Direction's strong but the idea isn't.
(Bonjour to all our French voters!)

>>>> That's not an ad. THIS is an ad.

dixsan's picture
dixsan
Activity Score 16

nice work...

yonkironic's picture
yonkironic
Activity Score 50

it lacks connection between the idea with the execution

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