PhobiArt's picture
87 pencils

Let's pretend there's no violence at all...

...and that there's an idea in this ad.

Wordnerd's picture
6692 pencils

there is an idea in this ad. despite the fact it's not my opinion on that issue, i don't even think it's a bad idea. BUT it looks lame and the line is too weak.
also would work better talking about computer-addicts, i think.

JAGGY's picture
1382 pencils

I like it. Good work. And they have a USP. Nice.

Jaggy, MICA Ahmedabad

daisuke's picture
6 pencils

Obviously there is an idea. It's nice. I like it too.

Chris's picture
1985 pencils

Violent toys and cartoons are the backbone of our generations upbringing, that is if you were born in the 80's.

kusseejner's picture
242 pencils

This is an okay idea wrapped in a nice way. But really, violent toys are not the problem. It should say "Let's keep children away from violent reality". It appears to me that the agency came up with the answer to a problem that doesn't exist.

Wordnerd's picture
6692 pencils

I think the agency took a problem that exists in the head of parents. but i like your suggestion! a violent reality is bullet proof and makes the whole thing deeper :)

adrianapr's picture
1238 pencils

i agree. this is a real problem for the target.
i like the violent reality thing too, but honestly i don't see a problem with saying violent toys, since it is a real problem.

bknowlden's picture
3647 pencils

Beautiful art direction.

hcook5150's picture
229 pencils
gavroche's picture
3 pencils

Nice job. Nice work. It's a common idea in an amazing art direction. GOOD.

Tincho's picture
1093 pencils

Nice nice nice.

Rog's picture
6082 pencils

Headline says Keep them away
Visual says put them togther.
Art Direction's strong but the idea isn't.
(Bonjour to all our French voters!)

>>>> That's not an ad. THIS is an ad.

dixsan's picture
16 pencils

nice work...

yonkironic's picture
50 pencils

it lacks connection between the idea with the execution

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