capywriter's picture
5509 pencils

I like this one most of all three... probably because it's teasing me with the idea that somewhere in that ad there is a topless girl to be found...
In this one the improvisation is very simple, and has more to do with being inventive with... almost nothing. Others are more far fetched...

fokka85's picture
48 pencils

In Argentina, Brahma is working with the concept "Destapá tu imaginación" something like "Unleash your imagination". Imagination> Creation> Improvisation. I think that young people value the hability "to improvise". Improvising makes you "cooler".
Think of guitarists, rappers, etc.
I don't know, it's just a thought.

juliangray's picture
987 pencils

brahma esta trabajando con "buena onda" hace anios.

Mr.Top's picture
728 pencils

Improvising is cool?

Rajib's picture
369 pencils

Cool... like it...

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