Bradesco: Skills, 3

Bradesco: Skills, 3
Average: 6 (18 votes)

Olympics: like the financial business, to succeed you need to have a lot of skills.

Advertising Agency: Neogama/BBH, Sao Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Wilson Mateos, Márcio Ribas
Art Director: Vico Benevides
Copywriter: Isabella Paulelli
Photographer: Vincent Dixon

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17 comments

ace85le's picture
3941 pencils
ace85leFriday, August 15, 2008 - 04:53

Fresh treatment but unfortunately with weak copywriting. Who would require a gymnast to weight lift?

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CGilb09's picture
575 pencils
CGilb09Friday, August 15, 2008 - 13:09

I did gymnastics about half my life. Gymnasts are EXTREMELY strong, and definitely lift.

Tweet tweet: @ThisAbility

ace85le's picture
3941 pencils
ace85leTuesday, August 19, 2008 - 04:07

Did I say gymnasts are weak and unfit?

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

pscs's picture
440 pencils
pscsWednesday, August 20, 2008 - 19:40

hehe, they got three of those from olympic photos (probably bought from getty or wherever). they had to photoshop the olympic logos out! (apart from the last one on the background which is not a complete logo).

dadada's picture
1723 pencils
dadadaFriday, August 15, 2008 - 04:57

i like the visuals

Everybody is creative, be yourself.

brighteyes's picture
58 pencils
brighteyesFriday, August 15, 2008 - 06:30

Poor attempt to link the idea to the Olympics. Since when does an Olympian athlete need multiple skills to "succeed"? What they do is choose a specific sport and pour their entire life's effort into it. Correct me if I'm wrong.

lawrencevon's picture
147 pencils
lawrencevonSunday, August 17, 2008 - 01:06

could they have been pertaining to national (instead of individual athlete) success? just wondering...

capywriter's picture
5525 pencils
capywriterMonday, August 18, 2008 - 07:28

idd, thinking is wrong, but execution is nice. Some thought as 'We have the best specialized people in every branch of the business' would fit better, but maybe not for a bank...?

sneakyhands's picture
1859 pencils
sneakyhandsFriday, August 15, 2008 - 07:10

i get 'spread too thin' from these.

dico's picture
332 pencils
dicoFriday, August 15, 2008 - 07:55

Dont like it... toooooooooooo forced

http://dgdico.blogspot.com/

fpiucco's picture
224 pencils
fpiuccoFriday, August 15, 2008 - 08:32

fpiucco

Duca!

http://fabiopiucco.carbonmade.com/

fpiucco

sloppy4's picture
1508 pencils
sloppy4Friday, August 15, 2008 - 10:16

a sports metaphor for business...brilliant!

looks like a brochure from the 70s.

purplehasegirl's picture
16 pencils
purplehasegirlFriday, August 15, 2008 - 14:59

the execution is quite good ....

piet miller's picture
58 pencils
piet millerSaturday, August 16, 2008 - 11:22

In business just like in sports...yeah yeah yeah. We know.

eraburge's picture
36 pencils
eraburgeMonday, August 18, 2008 - 07:40

martial arts body position is wrong, why has the baseball guard got his arm out to one side and who is going to lift a weight with there hand that close to the edge...

just like the business world... not a clue about sport

olivorio's picture
34 pencils
olivorioMonday, August 18, 2008 - 09:49

Nice graphic resource wrong concept.

pscs's picture
440 pencils
pscsWednesday, August 20, 2008 - 19:46

what a clichéd business ad. strive for their goals yadayada. yawn.