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Skills, 3

Agency: 
Published/Aired: 
August 2008
Description: 

Olympics: like the financial business, to succeed you need to have a lot of skills.

Advertising Agency: Neogama/BBH, Sao Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Wilson Mateos, Márcio Ribas
Art Director: Vico Benevides
Copywriter: Isabella Paulelli
Photographer: Vincent Dixon

Comments (17)

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Highest Rated

pscs's picture
pscs
Activity Score 440

what a clichéd business ad. strive for their goals yadayada. yawn.

ace85le's picture
ace85le
Activity Score 3939

Fresh treatment but unfortunately with weak copywriting. Who would require a gymnast to weight lift?

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CGilb09's picture
CGilb09
Activity Score 572

I did gymnastics about half my life. Gymnasts are EXTREMELY strong, and definitely lift.

Tweet tweet: @ThisAbility

ace85le's picture
ace85le
Activity Score 3939

Did I say gymnasts are weak and unfit?

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

pscs's picture
pscs
Activity Score 440

hehe, they got three of those from olympic photos (probably bought from getty or wherever). they had to photoshop the olympic logos out! (apart from the last one on the background which is not a complete logo).

dadada's picture
dadada
Activity Score 1720

i like the visuals

Everybody is creative, be yourself.

brighteyes's picture
brighteyes
Activity Score 58

Poor attempt to link the idea to the Olympics. Since when does an Olympian athlete need multiple skills to "succeed"? What they do is choose a specific sport and pour their entire life's effort into it. Correct me if I'm wrong.

lawrencevon's picture
lawrencevon
Activity Score 143

could they have been pertaining to national (instead of individual athlete) success? just wondering...

capywriter's picture
capywriter
Activity Score 5509

idd, thinking is wrong, but execution is nice. Some thought as 'We have the best specialized people in every branch of the business' would fit better, but maybe not for a bank...?

sneakyhands's picture
sneakyhands
Activity Score 1857

i get 'spread too thin' from these.

dico's picture
dico
Activity Score 332

Dont like it... toooooooooooo forced

http://dgdico.blogspot.com/

fpiucco's picture
fpiucco
Activity Score 224

fpiucco

sloppy4's picture
sloppy4
Activity Score 1494

a sports metaphor for business...brilliant!

looks like a brochure from the 70s.

purplehasegirl's picture
purplehasegirl
Activity Score 16

the execution is quite good ....

piet miller's picture
piet miller
Activity Score 58

In business just like in sports...yeah yeah yeah. We know.

eraburge's picture
eraburge
Activity Score 36

martial arts body position is wrong, why has the baseball guard got his arm out to one side and who is going to lift a weight with there hand that close to the edge...

just like the business world... not a clue about sport

olivorio's picture
olivorio
Activity Score 34

Nice graphic resource wrong concept.

pscs's picture
pscs
Activity Score 440

what a clichéd business ad. strive for their goals yadayada. yawn.

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