Bradesco: Skills, 3

Olympics: like the financial business, to succeed you need to have a lot of skills.

Advertising Agency: Neogama/BBH, Sao Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Wilson Mateos, Márcio Ribas
Art Director: Vico Benevides
Copywriter: Isabella Paulelli
Photographer: Vincent Dixon

August 2008


ace85le's picture
3939 pencils

Fresh treatment but unfortunately with weak copywriting. Who would require a gymnast to weight lift?


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CGilb09's picture
572 pencils

I did gymnastics about half my life. Gymnasts are EXTREMELY strong, and definitely lift.

Tweet tweet: @ThisAbility

ace85le's picture
3939 pencils

Did I say gymnasts are weak and unfit?


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pscs's picture
440 pencils

hehe, they got three of those from olympic photos (probably bought from getty or wherever). they had to photoshop the olympic logos out! (apart from the last one on the background which is not a complete logo).

dadada's picture
1720 pencils

i like the visuals

Everybody is creative, be yourself.

brighteyes's picture
58 pencils

Poor attempt to link the idea to the Olympics. Since when does an Olympian athlete need multiple skills to "succeed"? What they do is choose a specific sport and pour their entire life's effort into it. Correct me if I'm wrong.

lawrencevon's picture
143 pencils

could they have been pertaining to national (instead of individual athlete) success? just wondering...

capywriter's picture
5509 pencils

idd, thinking is wrong, but execution is nice. Some thought as 'We have the best specialized people in every branch of the business' would fit better, but maybe not for a bank...?

sneakyhands's picture
1857 pencils

i get 'spread too thin' from these.

dico's picture
332 pencils

Dont like it... toooooooooooo forced

fpiucco's picture
224 pencils


sloppy4's picture
1494 pencils

a sports metaphor for business...brilliant!

looks like a brochure from the 70s.

purplehasegirl's picture
16 pencils

the execution is quite good ....

piet miller's picture
piet miller
58 pencils

In business just like in sports...yeah yeah yeah. We know.

eraburge's picture
36 pencils

martial arts body position is wrong, why has the baseball guard got his arm out to one side and who is going to lift a weight with there hand that close to the edge...

just like the business world... not a clue about sport

olivorio's picture
34 pencils

Nice graphic resource wrong concept.

pscs's picture
440 pencils

what a clichéd business ad. strive for their goals yadayada. yawn.

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