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Bradesco: Skills, 3

Bradesco: Skills, 3
Your rating: None Average: 5.3 (14 votes)

Olympics: like the financial business, to succeed you need to have a lot of skills.

Advertising Agency: Neogama/BBH, Sao Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Wilson Mateos, Márcio Ribas
Art Director: Vico Benevides
Copywriter: Isabella Paulelli
Photographer: Vincent Dixon

Comments

Ace Le's picture 23 pencils

Fresh treatment but unfortunately with weak copywriting. Who would require a gymnast to weight lift?

CGilb09's picture 401 pencils

I did gymnastics about half my life. Gymnasts are EXTREMELY strong, and definitely lift.

Ace Le's picture 23 pencils

Did I say gymnasts are weak and unfit?

pscs's picture 444 pencils

hehe, they got three of those from olympic photos (probably bought from getty or wherever). they had to photoshop the olympic logos out! (apart from the last one on the background which is not a complete logo).

dadada's picture 251 pencils

i like the visuals

brighteyes's picture 53 pencils

Poor attempt to link the idea to the Olympics. Since when does an Olympian athlete need multiple skills to "succeed"? What they do is choose a specific sport and pour their entire life's effort into it. Correct me if I'm wrong.

lawrencevon's picture 143 pencils

could they have been pertaining to national (instead of individual athlete) success? just wondering...

the_capywriter's picture 2618 pencils

idd, thinking is wrong, but execution is nice. Some thought as 'We have the best specialized people in every branch of the business' would fit better, but maybe not for a bank...?

- adsactly! -

sneakyhands's picture 1829 pencils

i get 'spread too thin' from these.

dico's picture 332 pencils

Dont like it... toooooooooooo forced

http://dgdico.blogspot.com/

fpiucco's picture 222 pencils

fpiucco

Duca!

http://fabiopiucco.carbonmade.com/

fpiucco

sloppy4's picture 1184 pencils

a sports metaphor for business...brilliant!

looks like a brochure from the 70s.

TheAdMad's picture 557 pencils

This is probably the worst of the 3, but the campaign overall is pretty well executed I think

Crisp One's picture 2033 pencils

Reminds me other the same sort of thing Target
was doing when they were incorporating lifestyle
with their products

The whole Scissors/Ballerina legs for example

purplehasegirl's picture 16 pencils

the execution is quite good ....

piet miller's picture 56 pencils

In business just like in sports...yeah yeah yeah. We know.

eraburge's picture 38 pencils

martial arts body position is wrong, why has the baseball guard got his arm out to one side and who is going to lift a weight with there hand that close to the edge...

just like the business world... not a clue about sport

olivorio's picture 34 pencils

Nice graphic resource wrong concept.

pscs's picture 444 pencils

what a clichéd business ad. strive for their goals yadayada. yawn.

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