Bradesco: Skills, 3

Olympics: like the financial business, to succeed you need to have a lot of skills.

Advertising Agency: Neogama/BBH, Sao Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Wilson Mateos, Márcio Ribas
Art Director: Vico Benevides
Copywriter: Isabella Paulelli
Photographer: Vincent Dixon

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17 comments

ace85le's picture
ace85le
3939 pencils

Fresh treatment but unfortunately with weak copywriting. Who would require a gymnast to weight lift?

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CGilb09's picture
CGilb09
572 pencils

I did gymnastics about half my life. Gymnasts are EXTREMELY strong, and definitely lift.

Tweet tweet: @ThisAbility

ace85le's picture
ace85le
3939 pencils

Did I say gymnasts are weak and unfit?

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

pscs's picture
pscs
440 pencils

hehe, they got three of those from olympic photos (probably bought from getty or wherever). they had to photoshop the olympic logos out! (apart from the last one on the background which is not a complete logo).

dadada's picture
dadada
1719 pencils

i like the visuals

Everybody is creative, be yourself.

brighteyes's picture
brighteyes
58 pencils

Poor attempt to link the idea to the Olympics. Since when does an Olympian athlete need multiple skills to "succeed"? What they do is choose a specific sport and pour their entire life's effort into it. Correct me if I'm wrong.

lawrencevon's picture
lawrencevon
143 pencils

could they have been pertaining to national (instead of individual athlete) success? just wondering...

capywriter's picture
capywriter
5511 pencils

idd, thinking is wrong, but execution is nice. Some thought as 'We have the best specialized people in every branch of the business' would fit better, but maybe not for a bank...?

sneakyhands's picture
sneakyhands
1857 pencils

i get 'spread too thin' from these.

dico's picture
dico
332 pencils

Dont like it... toooooooooooo forced

http://dgdico.blogspot.com/

fpiucco's picture
fpiucco
224 pencils

fpiucco

sloppy4's picture
sloppy4
1496 pencils

a sports metaphor for business...brilliant!

looks like a brochure from the 70s.

purplehasegirl's picture
purplehasegirl
16 pencils

the execution is quite good ....

piet miller's picture
piet miller
58 pencils

In business just like in sports...yeah yeah yeah. We know.

eraburge's picture
eraburge
36 pencils

martial arts body position is wrong, why has the baseball guard got his arm out to one side and who is going to lift a weight with there hand that close to the edge...

just like the business world... not a clue about sport

olivorio's picture
olivorio
34 pencils

Nice graphic resource wrong concept.

pscs's picture
pscs
440 pencils

what a clichéd business ad. strive for their goals yadayada. yawn.

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