Bradesco: Skills, 3
Olympics: like the financial business, to succeed you need to have a lot of skills.
Advertising Agency: Neogama/BBH, Sao Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Wilson Mateos, Márcio Ribas
Art Director: Vico Benevides
Copywriter: Isabella Paulelli
Photographer: Vincent Dixon
19 Comments
Fresh treatment but unfortunately with weak copywriting. Who would require a gymnast to weight lift?
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I did gymnastics about half my life. Gymnasts are EXTREMELY strong, and definitely lift.
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Did I say gymnasts are weak and unfit?
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Scorch Identity LLP | Boutique Brand Consultancy | Logo, Brochure & Website Design | Branding Packages
www.scorchidentity.com
hehe, they got three of those from olympic photos (probably bought from getty or wherever). they had to photoshop the olympic logos out! (apart from the last one on the background which is not a complete logo).
i like the visuals
Critics are easy.
Poor attempt to link the idea to the Olympics. Since when does an Olympian athlete need multiple skills to "succeed"? What they do is choose a specific sport and pour their entire life's effort into it. Correct me if I'm wrong.
could they have been pertaining to national (instead of individual athlete) success? just wondering...
idd, thinking is wrong, but execution is nice. Some thought as 'We have the best specialized people in every branch of the business' would fit better, but maybe not for a bank...?
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i get 'spread too thin' from these.
Dont like it... toooooooooooo forced
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a sports metaphor for business...brilliant!
looks like a brochure from the 70s.
This is probably the worst of the 3, but the campaign overall is pretty well executed I think
The Ad Mad
Reminds me other the same sort of thing Target
was doing when they were incorporating lifestyle
with their products
The whole Scissors/Ballerina legs for example
the execution is quite good ....
In business just like in sports...yeah yeah yeah. We know.
martial arts body position is wrong, why has the baseball guard got his arm out to one side and who is going to lift a weight with there hand that close to the edge...
just like the business world... not a clue about sport
Nice graphic resource wrong concept.
what a clichéd business ad. strive for their goals yadayada. yawn.