Bradesco: Skills, 2

Olympics: like the financial business, to succeed you need to have a lot of skills.

Advertising Agency: Neogama/BBH, Sao Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Wilson Mateos, Márcio Ribas
Art Director: Vico Benevides
Copywriter: Isabella Paulelli
Photographer: Vincent Dixon

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10 comments

fpiucco's picture
fpiucco
224 pencils

fpiucco

The best one.

http://fabiopiucco.carbonmade.com/

fpiucco

m í t i c o's picture
m í t i c o
676 pencils

Very Good,

-------------------
r e i n v e n t a

bluebritfan's picture
bluebritfan
47 pencils

forced

Guest's picture
Guest

WHY FORCED? I would really like for you to ellaborate, if you dont mind.

kergu's picture
kergu
6785 pencils

Bad Copy

piet miller's picture
piet miller
58 pencils

Which skills remain a mistery to me.

pscs's picture
pscs
440 pencils

Just another one of these ads that they must photoshop out any brands appearing in the photos. ESPECIALLY IN BUSINESS ADS. just look around.

like the shoes, the runner's uniform are probably all branded (the shoe is probably adidas with 1 stripe photoshopped out) and the judo mats -- the background banners should have ads or olympic logos on... and by the way, the football is "europass" from Euro 2008. obviously the adidas and the euro logos are photoshopped out and the fake patterns photoshopped on. bad.

*yawn*... 99.9% of business ads will link anything to striving and achieving goals is their target blablabla let's team build and what not. how clichéd.

chano93's picture
chano93
68 pencils

disgusting.

Guest commenter's picture
Guest commenter

It's rubbish. Factually incorrect. the whole point about the Olympics is specialisation. That's why you don't see a lot of fencers winning the floor routine in gymnastics.

Guest commenter's picture
Guest commenter

WELL, IT OK BUT OVER DONE

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