Bradesco: Skills, 1

Olympics: like the financial business, to succeed you need to have a lot of skills.

Advertising Agency: Neogama/BBH, Sao Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Wilson Mateos, Márcio Ribas
Art Director: Vico Benevides
Copywriter: Isabella Paulelli
Photographer: Vincent Dixon


naiven's picture
32 pencils

the art direction is not bad~

m í t i c o's picture
m í t i c o
676 pencils

Muy, muy bueno,


r e i n v e n t a

luisrivera11's picture
469 pencils

very nice

piet miller's picture
piet miller
58 pencils

Unlike in financial business, in advertising you need only one skill.

capywriter's picture
5511 pencils

and that one skill is to combine different skills at the same time...

eraburge's picture
36 pencils

this is awful... every body position for the sports are wrong, why is volleyball being played on a hardwood floor?? why are the hurdles about 2 feet off the ground?

Neogama/BBH, like the financial business knowing nothing about sport in the slightest

pscs's picture
440 pencils

because it's a clichéd business ad. they're so lame. they always want to achieve a goal or strive success in their business or whatever cr*p (shh... they just want your money).

pscs's picture
440 pencils

haha~ all the branding on what the athletes are wearing are photoshopped out. typical business ad. they want to relate to something so inspiring but they had to remove the brandings...

rahulbardhan's picture
36 pencils

love how both hands are going to the opposite sides!
nice idea

chano93's picture
68 pencils


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