Bradesco: Skills, 1

Olympics: like the financial business, to succeed you need to have a lot of skills.

Advertising Agency: Neogama/BBH, Sao Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Wilson Mateos, Márcio Ribas
Art Director: Vico Benevides
Copywriter: Isabella Paulelli
Photographer: Vincent Dixon

Comments

32 pencils

naiven | Fri, 2008-08-15 08:54

the art direction is not bad~

www.cloudbed.cn

623 pencils

m í t i c o | Fri, 2008-08-15 11:01

Muy, muy bueno,

felicitaciones

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r e i n v e n t a

400 pencils

luisrivera11 | Fri, 2008-08-15 11:08

very nice

56 pencils

piet miller | Sat, 2008-08-16 10:24

Unlike in financial business, in advertising you need only one skill.

2618 pencils

the_capywriter | Mon, 2008-08-18 06:22

and that one skill is to combine different skills at the same time...

- adsactly! -

38 pencils

eraburge | Mon, 2008-08-18 06:45

this is awful... every body position for the sports are wrong, why is volleyball being played on a hardwood floor?? why are the hurdles about 2 feet off the ground?

Neogama/BBH, like the financial business knowing nothing about sport in the slightest

444 pencils

pscs | Wed, 2008-08-20 18:48

because it's a clichéd business ad. they're so lame. they always want to achieve a goal or strive success in their business or whatever cr*p (shh... they just want your money).

444 pencils

pscs | Wed, 2008-08-20 19:02

haha~ all the branding on what the athletes are wearing are photoshopped out. typical business ad. they want to relate to something so inspiring but they had to remove the brandings...