Bradesco Life Insurance. Because life goes on for those you like.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Wilson Mateos, Márcio Ribas
Art Director: Daniel Prado
Copywriter: Silvio Amorim
Illustration: Vaticano (3D)
Digital Retouch: Daniel Leão, Alexandre Calvin

July 2008


sneakyhands's picture
1857 pencils

love the (translated) copy. poor raquel, she had it coming.

* i assume she was not the one who died, but the one that was not liked.

** yeah, i was wrong. she did die. rip raquel.

icarodoria's picture
66 pencils

Yes, but they forgot it has to have an idea...

Weezard's picture
50 pencils

er... let's all abandon all-type ads, i've seen it done before. and ads with pictures too! i think i've even seen ads in magazines and newspapers more than once! come on mate, just cause it reminded you of something doesn't mean it's the same idea. stop the "done already" witch hunt.

I liked it. It has a clear idea - when you die, the ones you like linger on, so don't forget about them.

oopsie_dum_didly's picture
91 pencils

I think Rod Stewart would have something different to say about this.

stitchy's picture
779 pencils

this s weak! this s so weak!

art.d.writer's picture
23 pencils

something interesting
something missing

capywriter's picture
5509 pencils

It's not that weak. It shows how your surname will go on after you died. Only your name 'dies'.

thiagobritez's picture
6 pencils

great idea

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