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Agency: 
Published/Aired: 
July 2008
Description: 

Bradesco Life Insurance. Because life goes on for those you like.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Wilson Mateos, Márcio Ribas
Art Director: Daniel Prado
Copywriter: Silvio Amorim
Illustration: Vaticano (3D)
Digital Retouch: Daniel Leão, Alexandre Calvin

Comments (9)

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Highest Rated

thiagobritez's picture
thiagobritez
Activity Score 6

great idea

sneakyhands's picture
sneakyhands
Activity Score 1857

love the (translated) copy. poor raquel, she had it coming.

* i assume she was not the one who died, but the one that was not liked.

** yeah, i was wrong. she did die. rip raquel.

darth_darkcape's picture
darth_darkcape
Activity Score 100
icarodoria's picture
icarodoria
Activity Score 66

Yes, but they forgot it has to have an idea...

Weezard's picture
Weezard
Activity Score 50

er... let's all abandon all-type ads, i've seen it done before. and ads with pictures too! i think i've even seen ads in magazines and newspapers more than once! come on mate, just cause it reminded you of something doesn't mean it's the same idea. stop the "done already" witch hunt.

I liked it. It has a clear idea - when you die, the ones you like linger on, so don't forget about them.

oopsie_dum_didly's picture
oopsie_dum_didly
Activity Score 91

I think Rod Stewart would have something different to say about this.

stitchy's picture
stitchy
Activity Score 779

this s weak! this s so weak!

art.d.writer's picture
art.d.writer
Activity Score 23

something interesting
something missing

capywriter's picture
capywriter
Activity Score 5509

It's not that weak. It shows how your surname will go on after you died. Only your name 'dies'.

thiagobritez's picture
thiagobritez
Activity Score 6

great idea

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