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9 comments

ranjanet's picture
ranjanet
11 pencils

Absolutely brilliant art direction.
Viva la ADs

danestevez's picture
danestevez
115 pencils

one word.. wow...

yep's picture
yep
50 pencils

Excelente. ¡Congratulations!

marcelo_andrade's picture
marcelo_andrade
119 pencils

Really nice art direction.

Marcelo Andrade - Art director (Brazil)
http://marceloandrade.carbonmade.com/

adrianapr's picture
adrianapr
1238 pencils

This is awesome! Congratulations BBDO, one of the best art directions I've seen in a while.
A completely different point of view, the airplane "drawing" Ms. Astor's face, etc, etc... This ad made my day.

adrianapr's picture
adrianapr
1238 pencils

and by the way, you gotta have courage to put a copy this long in an ad (thanks, art directors, for respecting it).
You know, there's no short or long copies, there are good ones and bad ones.
This one is definitely good.

klaussnow's picture
klaussnow
1677 pencils

nicely photoshop job, thats about it though

... its already been done...

morph's picture
morph
38 pencils

The best thing about this campaing is that it's been running under the same format for over 8 years and have been voted one of the 10 best print campaigns by Campaign Magazine.
(see some more here in aotw)

All of them tell great and inspiring stories about some great fortunes and how they managed it.
It's amazing how they always relate to some of the services BPP offers their clients. It is trully a remarkable campaign in such a visual-driven industry.

It's a shame only portuguese speaking ad geeks can enjoy this long but rewarding copy, it really tells great stories and, I presume, get a lot of clients to BPP or they would have changed the format years ago.

(And no, I do not work for BBDO or BPP, I just happen to love this work.)

kgeiger's picture
kgeiger
7051 pencils

Looks great.

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