BPAY: Wally

Bpay. Almost too easy.

Advertising Agency: BMF, Sydney, Australia
Account manager: Natalie Downes, Danielle Theodosi
Photographer: Andreas Bommert
Executive Creative Director: Warren Brown
Creative Director: Dylan Taylor
Art Director: JJ Winlove
Copywriter: Keith Cox
Strategic Planner: Christina Aventi
Art Buyer: Leesa Murray
Production Company: Look
Media Agency: Ikon
PR Agency: Wrights PR

14 comments

mikeelrapido's picture
mikeelrapido
1929 pencils

And this one? What's the idea?

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ivan's picture
ivan

Usually it's hard to find this little guy. Search for "Where's Waldo" on Google Images. [thanks Guest for the correction]

Ivan Raszl, admin of AotW

Juan Cabral's picture
Juan Cabral
709 pencils

This is even worse than the other idea...

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

thefakehuman's picture
thefakehuman
410 pencils

the first one was far better...this is jus average

- Life Feeds on Life -

Guest's picture
Guest

I think this is the best.

Guest's picture
Guest

This one is not part of the campaign.

Guest's picture
Guest

The same idea of Yahoo add. The same.

Guest's picture
Guest

love this campaign

Guest's picture
Guest

Who owns the rights to Waldo, anyways? He seems to appear in a lot of ads.

Guest's picture
Guest

love the campaign but this execution just seem a bit too first-thoughty, some would say "a bit too easy".

Guest's picture
Guest

Good Idea.

ibeg2differ's picture
ibeg2differ
420 pencils

Is Waldo popular in Australia? Never head of him.

Guest's picture
Guest

No it's where's wally, you wallys.

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