BPAY: Optometrist

Bpay. Almost too easy.

Advertising Agency: BMF, Sydney, Australia
Account manager: Natalie Downes, Danielle Theodosi
Photographer: Andreas Bommert
Executive Creative Director: Warren Brown
Creative Director: Dylan Taylor
Art Director: JJ Winlove
Copywriter: Keith Cox
Strategic Planner: Christina Aventi
Art Buyer: Leesa Murray
Production Company: Look
Media Agency: Ikon
PR Agency: Wrights PR

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9 comments

Guest's picture
Guest

Yes, it's EASY

Juan Cabral's picture
Juan Cabral
709 pencils

Easy to think on it too..

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Guest's picture
Guest

eye doctors office would never have that open light. They need darkness to check your eyes. But besides that I like it

dlue's picture
dlue
342 pencils

who cares, it's an ad let your imagination go a bit, realism is obviously already out the window

cheers,
dlue

federo's picture
federo
781 pencils

don´t know wich strange reason make me like it

Guest's picture
Guest

but what does this have to do with the brand?! You could post any other logo from the competition and it would still work. It has absolutely no connection with the brand or the target what so ever!

jaan's picture
jaan
8 pencils

Would be better if it would actually related to the product...

Audrius Kubrik's picture
Audrius Kubrik
823 pencils

Well, checking your eyes isn't a competition in the first place. And the message that using some financial service is just EASY? Easy HOW? Aren't you supposed to tell your target audience what the hell are you talking about anymore? Using Bpay is easy like spotting Waldo in a plain grey background...so, you know, use it! That's wrong. That's totally wasting your effort and client's money.

rolling.stone's picture
rolling.stone
2740 pencils

almost too easy to forget also

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