BPAY: Bowling

Bpay. Almost too easy.

Advertising Agency: BMF, Sydney, Australia
Account manager: Natalie Downes, Danielle Theodosi
Photographer: Andreas Bommert
Executive Creative Director: Warren Brown
Creative Director: Dylan Taylor
Art Director: JJ Winlove
Copywriter: Keith Cox
Strategic Planner: Christina Aventi
Art Buyer: Leesa Murray
Production Company: Look
Media Agency: Ikon
PR Agency: Wrights PR

18 comments

Guest's picture
Guest

Almost too easy.

mikeelrapido's picture
mikeelrapido
1929 pencils

Great idea!

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Guest's picture
Guest

nice idea but i wanted to ask why is guy is wearing shoes of two different color

p_darshan81's picture
p_darshan81
2 pencils

nice idea but i wanted to ask why is guy is wearing shoes of two different color

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

lol, very sharp

but might be bowling shoes that have two colours, red outside half - blue inside half

gravity's picture
gravity
181 pencils

cool idea!

however, the bowler seems to be too professional to play in that short lane with his throwing position, bowling glowes and multicolored shoes!

a regular guy would fit better, as the ad doesn't speak to internet pros.

quodavid's picture
quodavid
734 pencils

don't know about the proportions...

thefakehuman's picture
thefakehuman
410 pencils

very kewl...

- Life Feeds on Life -

Guest's picture
Guest

EL SEÑOR TIENE LOS ZAPATOS CAMBIADOS UNO ES ROJO Y EL OTRO ES AZUL!!!!

Guest's picture
Guest

Así son los zapatos de bowling.

pieter's picture
pieter
216 pencils

the concept is too easy. its a cop-out. how many other products could you say are "almost too easy" and have the exact same execution .. boooo-hisss

Guest's picture
Guest

Good idea, Great Art!

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

Love it.
Plus it would be my only chance of ever getting a strike!!

Audrius Kubrik's picture
Audrius Kubrik
828 pencils

Paying with Bpay is almost [sic] too easy. So show me - or tell me - how and why. Am I supposed to take your word for it? Not nearly almost...

thatcliffguy's picture
thatcliffguy
37 pencils

Agreed.

The audience still doesn't know why it's easy or how they benefit.

twitter.com/thatcliffguy

spacecadetglow's picture
spacecadetglow
247 pencils

very cute, made me laugh.

Guest's picture
Guest

lame boring analogy that could be for anything that is easy.

Guest's picture
Guest

very good to excelent

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