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BP: Much more, 4

BP: Much more, 4
Your rating: None Average: 4.3 (22 votes)

Much more innovation at BP

Advertising Agency: Ogilvy & Mather Istanbul, Turkey
Creative Director: Tibet Sanliman
Creative Group Head: Burak Koprulu
Art Director: Tunçhan Kalkan
Copywriter: Erhan Başaran
Strategic Planning: Serra Ceylan Yucel, Evren Gonenc, Baris Bakir
Account Group: Nevbil Bilsel, Çağlan Yazıcı
Agency Producers: Kıvılcım Sönmez, Selen Tezol
Production: POW Film
Director: Thorsten Herken
Marketing Team of BP: Bengusu Eyiel, Esra Ercan
Published: December 2009

10 Comments

Davosk's picture 4853 pencils
Davosk | Wed, 2010-01-13 05:18

If you're going to write these in English, they should be written properly.

silvi's picture 4174 pencils
silvi | Wed, 2010-01-13 09:15

SOmebody explain, please.

themert's picture 4 pencils
themert | Wed, 2010-01-13 13:30

BP is around you all the way.. not only at the start or finish!

simiot's picture 824 pencils
simiot | Wed, 2010-01-13 15:33

Keske filmi de eklenmis olsaydı. Basin ilanlari kampanyayi tamamen anlatamamıs. Yaratici ekibin eline saglik.

.Gorda.'s picture 14 pencils
.Gorda. | Wed, 2010-01-13 20:15

The execution of the idea just sucks

thenewguy's picture 127 pencils
thenewguy | Wed, 2010-01-13 23:24

I feel that this idea is maybe the most used in automotive history. "More power?" Really? Come on.. I mean, out and out writing "power" four times in terribly translated copy (agreed Davosk) shows a lack of creativity and technique. And the art... a bunch of pistons hovering above the car? Wtf.. a surprise from Ogilvy..

grog's picture 16 pencils
grog | Thu, 2010-01-14 06:52
1

That car moves without a pilot.

Jack of all trades, master of none, though oftime better than master of one.

the_lizard_king's picture 792 pencils
the_lizard_king | Thu, 2010-01-14 08:14

naah! not creative

And then GOD said...
Let there be creativity!!!

crocusmedia's picture 6 pencils
crocusmedia | Mon, 2010-01-18 04:38

not a good idea.. not creative..

Ed Rapport's picture 714 pencils
Ed Rapport | Wed, 2010-03-10 00:16

I totally agree with you Davosk.. I almost started to think this was a great ad.

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