BP: Much more, 4

Much more innovation at BP

Advertising Agency: Ogilvy & Mather Istanbul, Turkey
Creative Director: Tibet Sanliman
Creative Group Head: Burak Koprulu
Art Director: Tunçhan Kalkan
Copywriter: Erhan Başaran
Strategic Planning: Serra Ceylan Yucel, Evren Gonenc, Baris Bakir
Account Group: Nevbil Bilsel, Çağlan Yazıcı
Agency Producers: Kıvılcım Sönmez, Selen Tezol
Production: POW Film
Director: Thorsten Herken
Marketing Team of BP: Bengusu Eyiel, Esra Ercan
Published: December 2009


Davosk's picture
4815 pencils

If you're going to write these in English, they should be written properly.

silvi's picture
4172 pencils

SOmebody explain, please.

themert's picture
4 pencils

BP is around you all the way.. not only at the start or finish!

simiot's picture
854 pencils

Keske filmi de eklenmis olsaydı. Basin ilanlari kampanyayi tamamen anlatamamıs. Yaratici ekibin eline saglik.

.Gorda.'s picture
14 pencils

The execution of the idea just sucks

thenewguy's picture
127 pencils

I feel that this idea is maybe the most used in automotive history. "More power?" Really? Come on.. I mean, out and out writing "power" four times in terribly translated copy (agreed Davosk) shows a lack of creativity and technique. And the art... a bunch of pistons hovering above the car? Wtf.. a surprise from Ogilvy..

grog's picture
16 pencils

That car moves without a pilot.

Jack of all trades, master of none, though oftime better than master of one.

the_lizard_king's picture
1259 pencils

naah! not creative

And then GOD said...
Let there be creativity!!!

crocusmedia's picture
6 pencils

not a good idea.. not creative..

Ed Rapport's picture
Ed Rapport
724 pencils

I totally agree with you Davosk.. I almost started to think this was a great ad.

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