BP: Much more, 1

Much more innovation at BP

Advertising Agency: Ogilvy & Mather Istanbul, Turkey
Creative Director: Tibet Sanliman
Creative Group Head: Burak Koprulu
Art Director: Tunçhan Kalkan
Copywriter: Erhan Başaran
Strategic Planning: Serra Ceylan Yucel, Evren Gonenc, Baris Bakir
Account Group: Nevbil Bilsel, Çağlan Yazıcı
Agency Producers: Kıvılcım Sönmez, Selen Tezol
Production: POW Film
Director: Thorsten Herken
Marketing Team of BP: Bengusu Eyiel, Esra Ercan
Published: December 2009

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9 comments

Davosk's picture
Davosk
4825 pencils

3 X surprise
2 X route

Badly, badly written.

snglozdemir's picture
snglozdemir
9 pencils

Çok başarılı tebrik ediyorum.

silvi's picture
silvi
4172 pencils

What kind of product is BP? I have to know this to understand the campaign.

satrianee's picture
satrianee
3748 pencils

British Petroil... A gas station.

dadada's picture
dadada
1720 pencils

maybe it's not relevant.

Everybody is creative, be yourself.

scarfinati's picture
scarfinati
830 pencils

Who wrote this ad Borat? Couldve just gone with:

“No really you try BP, is good, is good.”

badvertising's picture
badvertising
66 pencils

So bad I don't know where to begin. Scratch that, let's start with the tag line, Much More (insert any product here) really not trying to position yourself in any way shape or form are you. It's so bad in fact I think we're being played, I really think it's fake, like something that's meant to stir up a reaction. I don't exactly know why but read the copy it's so bad it's kind of good. Very Borat.

JPhilly's picture
JPhilly
173 pencils

This ad had to be done by a foreign writer and translated into English. The writing is criminal.

Roger Keynes's picture
Roger Keynes
5498 pencils

Getting reeeeeally sick of stuff "floating" over stuff.

Will Think for Salary

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