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Leap Year

Agency: 
Published/Aired: 
March 2012
7519
Description: 

Print advertisment created by 99, New Zealand for BP, within the category: Industrial, Agriculture.

Open 366 days

Advertising Agency: 99 Enterprises, New Zealand
Executive Creative Director: Craig Whitehead
Creative Director: Paul Hankinson
Art Director: Charlie Godinet
Copywriter: Edward Bell
Group Account Director: Victoria Graves
Account manager: Kristyna Walters

Comments (11)

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Highest Rated

tyro's picture
tyro
Activity Score 28

Leap year, 1 extra day.
Ad was probably released on a leap year, hence..

pierrelastname's picture
pierrelastname
Activity Score 2869

not new... same with 25 hours a day and so on.

Ω's picture
Ω
Activity Score 41

Loved it! This is what I want to see as a casual reader....

gadgets's picture
gadgets
Activity Score 1063

if BP cannot count number of the days in a year maybe they cannot count other things like gallons...

tyro's picture
tyro
Activity Score 28

Leap year, 1 extra day.
Ad was probably released on a leap year, hence..

Hadrons's picture
Hadrons
Activity Score 6041

so ?

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

creativegodown's picture
creativegodown
Activity Score 252

BELOW AVERAGE IDEA

kleenex's picture
kleenex
Activity Score 48079

WELL Below.

hillmarky's picture
hillmarky
Activity Score 90

Layout needs something...maybe a dead bird.

andylefty's picture
andylefty
Activity Score 4535

Not loving the 'be road happy' font..
On the whole, it's fine, sort of.

rakhal's picture
rakhal
Activity Score 141

where is the art director?

jhicken's picture
jhicken
Activity Score 52

It's a Leap Year, 2012 has 366 days in it.

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