BP: Leap Year

Open 366 days

Advertising Agency: 99 Enterprises, New Zealand
Executive Creative Director: Craig Whitehead
Creative Director: Paul Hankinson
Art Director: Charlie Godinet
Copywriter: Edward Bell
Group Account Director: Victoria Graves
Account manager: Kristyna Walters
Published: March 2012

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11 comments

pierrelastname's picture
pierrelastname
2869 pencils

not new... same with 25 hours a day and so on.

Ω's picture
Ω
41 pencils

Loved it! This is what I want to see as a casual reader....

gadgets's picture
gadgets
1063 pencils

if BP cannot count number of the days in a year maybe they cannot count other things like gallons...

tyro's picture
tyro
28 pencils

Leap year, 1 extra day.
Ad was probably released on a leap year, hence..

Hadrons's picture
Hadrons
5743 pencils

so ?

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

creativegodown's picture
creativegodown
252 pencils

BELOW AVERAGE IDEA

kleenex's picture
kleenex
25612 pencils

WELL Below.

hillmarky's picture
hillmarky
88 pencils

Layout needs something...maybe a dead bird.

andylefty's picture
andylefty
4533 pencils

Not loving the 'be road happy' font..
On the whole, it's fine, sort of.

rakhal's picture
rakhal
141 pencils

where is the art director?

jhicken's picture
jhicken
52 pencils

It's a Leap Year, 2012 has 366 days in it.

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