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Published/Aired: 
November 2008
Description: 
Advertising Agency: Hill Holliday, Boston, USA
Creative Directors: Doug Gould
Art Director: Doug Gould
Copywriter: Dave Smith
Photographer: Christian Kozowyk
Chief Creative Officer: Kevin Moehlenkamp
Calligrapher: Valerie Thomas
Print Production: Dave Majeau
Traffic: Julie Natola

Comments (11)

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Highest Rated

exithigh's picture
exithigh
Activity Score 86

lazy, lame

Guest commenter's picture
Guest commenter

really not good. such hackneyed art direction

Shaka_Zulu's picture
Shaka_Zulu
Activity Score 116

I gotta give it to Dave Smith that's some deep stuff, the copy's beautifully written, it's a solid idea - i just wonder if the execution could be done any better.

Now... inspire me!

Guest commenter's picture
Guest commenter

deep stuff? are you kidding??????

Guest commenter's picture
Guest commenter

is it me, or are these just a giant visual pun? the whole hand thing is just so,.....lame i guess is the word

Guest commenter's picture
Guest commenter

is it me, or are these just a giant visual pun? the whole hand thing is just so,.....lame i guess is the word

mark3r's picture
mark3r
Activity Score 1949

How hard could it have been to actually write this stuff on a hand??? The photoshop is freakin terrible and kills the AD.

mark3r's picture
mark3r
Activity Score 1949

How hard could it have been to actually write this stuff on a hand??? The photoshop is freakin terrible and kills the AD.

STRTLRS's picture
STRTLRS
Activity Score 1601

Lazy art direction. Just write the shit on the kid's hand for crying out loud!

www.storytellerscreative.com

---------------
I think, therefore... yeah.

Guest commenter's picture
Guest commenter

They went for shit-hot and got halfway there.

free4rmall's picture
free4rmall
Activity Score 18

A for Apple
A for Apple
A for Apple
A for Apple

exithigh's picture
exithigh
Activity Score 86

lazy, lame

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