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It Starts with Scouts, Alex Tilley

Agency: 
Published/Aired: 
March 2011
Description: 

How do people become successful in life? How do children grow into well-rounded, happy, confident adults? Scouts offers adventure, community, and new experiences within a natural environment. Research shows these elements all help increase a child’s confidence and sense of self worth. This helps kids grow into confident adults, better positioned to make their mark in the world around them. The idea behind the campaign, which features some of Canada's most recognizable Scouts alumni, is the road to success starts with Scouts.

Alex always loved adventure. He just wanted a better hat.

Advertising Agency: Target, St. John's, NL, Canada
Creative Director: Tom Murphy
Creative Group Head: Jenny Smith
Art Director: Tom Murphy
Copywriters: Jenny Smith, Randy Diplock, Terri Roberts
Production Artist: Dejan Vuchichevic
Account Director: Laurelyn Berry
Account Manager: Jennifer Pittman

Comments (3)

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Highest Rated

TommyO's picture
TommyO
Activity Score 1866

What about those who never heard of Tilly hats?

arthor's picture
arthor
Activity Score 515

I think I prefer the last campaign, this feels far to limited to

a) The number of honorable scouts
b) Real photographs of them as scouts

Interested in seeing the rest.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18562

I think this is smart....Alex developed the "Tilley" hat.

TommyO's picture
TommyO
Activity Score 1866

What about those who never heard of Tilly hats?

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