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Friends

Agency: 
Published/Aired: 
December 2010
Description: 

Help menu? It's called friends.

Advertising Agency: Target, St. John's, Newfoundland, Canada
Creative Director: Tom Murphy
Creative Group Head: Jenny Smith
Art Director: Bruce Hamilton
Copywriter: Jim Francis

Comments (10)

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Highest Rated

durand_o's picture
durand_o
Activity Score 13

Why wouldn't they have them all smiling? lol

gioborde's picture
gioborde
Activity Score 1387

I understand the strategy here, but the execution is too flat. Not appealing at all.

GiBo

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Agreed. They seem to be trying to draw kids away from computers and into the world of real-life interaction. This severely outdated view of computers as the enemy of growth is embarassingly conservative. Quite cringe-making for an agency to go along with this, or propose it. And they missed an opportunity by saying 'friends' instead of 'fellow scouts' or whatever the terminology is. Shame.

luispiter's picture
luispiter
Activity Score 2756

i dont like... the idea??

thedesignaddict's picture
thedesignaddict
Activity Score 5403

This is the awkward 4th in the campaign.

mdb1974's picture
mdb1974
Activity Score 411

The girl is photoshopped in. Poorly. Think the campaign will impact parents though. It's not brilliant but it addresses a felt need.

shahidali's picture
shahidali
Activity Score 4069

Excellent observation on imposing the girl. Wonder whether they used stock photo (!!!) for such a campaign.

shahid

jackblack's picture
jackblack
Activity Score 2355

Horrible photography. Interesting concept direction.

Sdb's picture
Sdb
Activity Score 1362

The copy could have been better!

Stayzk8's picture
Stayzk8
Activity Score 67

was that a girl??? I thought she's one of the boys...I didn't notice 'til someone above mentioned it...well it's not strong enough...nothing..

durand_o's picture
durand_o
Activity Score 13

Why wouldn't they have them all smiling? lol

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