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Boxes, 3

Published/Aired: 
February 2007
Description: 

Just arrived. International living in Kolkata
UniWorld City
100 acres of residential development garden villas and penthouses 3 bedroom apartments 3 club houses spa rooms italian central piazza sports arena retail amenities urban parklands schools

Comments (19)

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Highest Rated

shubho 's picture
shubho

I like the ad. It certainly stands out in this category, in India. While I agree it doesn't make me run to buy a flat, it does position Unitech somewhere in the mind. So it works at a brand level, no question.
Will it win an award? Not sure, but that's not the point.
The point is, most mainstream agencies stop short here - the ads that need to sell are given to some second or third team, sometimes a trainee.

preeti_dhata's picture
preeti_dhata
Activity Score 85

nice not bad.. muah muah i love india

everartz's picture
everartz
Activity Score 7609

hey india lover... could you explain the ad to me.. couldnt get it!! :\

| Everartz |

Dick Huges's picture
Dick Huges
Activity Score 937

I didnt understand also.

Mo's picture
Mo
Activity Score 648

just arrived...boxes like high rise buidings. New apts.

sloppy4's picture
sloppy4
Activity Score 1494

objects shot to make them look like something else. enough already. over and over and over we see it here.

Mr. Cool Supreme's picture
Mr. Cool Supreme
Activity Score 142

Yeah, but this is a property ad. It deserves an award for not containing the following words. "exclusive", "lifestyle" "heart of the city" or "privilege". In fact, there's even a chance that this ad stemmed from a real brief. Incredible as that may sound...

fifthbullet's picture
fifthbullet
Activity Score 186

i won't buy a property cause of this ad... dunno others

drunkard's picture
drunkard
Activity Score 113

ARE YOU FROM SERVICING OR MARKETING???...

I DON'T KNOW WHY SERVING GUYS WASTE THEIR MIND AND TIME ON CRITICIZING CREATIVE ADVTS? THEY DO NOT HAVE ENOUGH GREY CELLS TO UNDERSTAND CREATIVITY.

preeti_dhata's picture
preeti_dhata
Activity Score 85

yea the boxes are packed just like wen u move in or out of some place u pack everything in boxes... and they r arranged in such a manner that they look like buildings...

sheetalz's picture
sheetalz
Activity Score 146

hey, u hav not got the idea behind this packs..... i m sure. 7 then too u like it...ha ha ha....Gr8!!!!

slim's picture
slim
Activity Score 1047

A forced concept ('Just arrived' - gimme a break) executed in a predictable way. It might be good for the category, but it's bad for my eyes and brain.

nitigya79's picture
nitigya79
Activity Score 53

nice. but the art direction could have done better.

rajbhavika's picture
rajbhavika
Activity Score 20

this razer sharp angles dsnt create soft corners at all. there is very good campaign for safal developers, ahmedabad done by mudra-ahmedabad

ManchuChanchu's picture
ManchuChanchu
Activity Score 701

whats so great about these ads. if boxes shot like buildings was the idea, the execution atleast cud have been much better. These ads were created simply by slapping images found on indexstock with a logo n some copy. Wonder what came first here, the images or the idea?! Can't figure what made Ads of.. put it on ther front page??

popdistortion's picture
popdistortion
Activity Score 1592

Doesn't really make me run to buy a flat. That's the problem with this ad. It may be good for the category but it will be unsuccessful. I guess most, maybe even everyone, wants to see how property looks like and won't bother looking it up someone who advertises with crates.

greycells1's picture
greycells1
Activity Score 82

i am confused. what is this ad saying?????

daniel upputuru's picture
daniel upputuru
Activity Score 16

kapil paaji thodu!

bluesprint's picture
bluesprint
Activity Score 44

maybe should have said 'world class living'?

shubho 's picture
shubho

I like the ad. It certainly stands out in this category, in India. While I agree it doesn't make me run to buy a flat, it does position Unitech somewhere in the mind. So it works at a brand level, no question.
Will it win an award? Not sure, but that's not the point.
The point is, most mainstream agencies stop short here - the ads that need to sell are given to some second or third team, sometimes a trainee.

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