Boxer Gold: Gamble and you'll lose, Chips

Gamble with ryegrass control and lose big time.

Advertising Agency: Saatchi & Saatchi Health, Sydney, Australia
Creative Director: Brad Downing
Art Director: Craig Chester
Copywriter: Sharon Howard Butler
Retouching: Cream Studios
Photographer: Danny Eastwood

November 2010


morse's picture
17026 pencils

Visual is good and I assume whoever is the target will know what it's about.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Yes, I think it's very refreshing for this business to do something like this.

Dot's picture
90 pencils

Thank you for your comment. I'm sure your approval means a lot to the people who made this.

Jack Mancer - when he said he was going to collect pencils, they thought he meant One show awards. He didn't.

CMON's picture
31 pencils

Yeah. Heaps better than all that other Ryegrass Control work. C'mon Mancer!

Anonymous Author's picture
Anonymous Author
1541 pencils

Nice ambiance, nice tightly-written copy, nice use of the word agronomist.

Write a wise saying and your name will live forever – Anonymous.

Roger Keynes's picture
Roger Keynes
5498 pencils

Gamble. Lose. Get burnt. Got it.

The Jobless Writer
Will Think for Salary

Guest's picture

For the category it works. Farmers/growers care about their yield above all things. Gambling leads to a lower yield. Not the most creative, but a nice visual and gets the job done.

Small point body copy wise.... I'd say "the first time", not "first time".

aaron82's picture
4 pencils


Guest's picture

To anyone who knows the category - it's pure gold.

Guest's picture

Great visual

Guest's picture

Clever, great visual

Guest's picture

like it

Guest's picture

me like

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