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36 comments

picky2's picture
picky2
280 pencils

this is not the way to sell beer. bad strategy + bullshit message

mellowmarketer's picture
mellowmarketer
152 pencils

dont know man. Im a drinker and a student. as a student im broke half the time and getting drunk can be expensive. So im faced with a dilemma. So if a beer can get me drunk faster and cheaper im all for it.

I know there are some ethical issues here. But im probably the ads target consumer and i dont care. so the ad wins.

ivan's picture
ivan

Nice insight. :)

Ivan Raszl, admin of AotW

jebus's picture
jebus
472 pencils

That is not the way to critique and ad; no insight + nothing constructive to say.

Oh, and I think the ad is great. I got it right away, I've never seen it before, and I too am likely the target of this ad.

Maxwedge's picture
Maxwedge
558 pencils

Not bad, never seen that concept used before.

smudge23's picture
smudge23
171 pencils

Only needs one tot glass next to the bottle. But I like this ad.

msred's picture
msred
491 pencils

YES

*drinks a BOXER Beer*

picky2's picture
picky2
280 pencils

well having not seen something before doesn't mean it's good. I think this ad doesn't do anything for the brand. It feels like the poormans alcohol addict beer.. i don't want to pay money to be seen with that beer.
Next to that they made a mistake in the ad. The bottle should be open, right? The beer in the shooterglasses is from that bottle. If not the ad says that after 5 shots you still need the whole bottle to get pissed.. SO the message is not clear, there's no good/original/appealing/relevant insight, conclusion:
Bad advertising.

Enas's picture
Enas
741 pencils

glasses are not from the current bottle...extra extraaaaaa

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

corporal_hicks's picture
corporal_hicks
365 pencils

The bottle is unnecessary in the ad!

mellowmarketer's picture
mellowmarketer
152 pencils

bontjas u totally missed the point of this ad. read my previous post. obviously this ad isnt aimed at rich sophisticated people like you who drink champaign and only eat the finest foods. Its aimed at people like me. students on a budget looking to get drunk for cheap.

I dont know what your background is..but ads are generally designed to appeal to a target consumer base. so in this case its (again) people like me and not people like you. So in effect this ad is brilliant because it does what it wants to and send the message it wonts to. Which doesnt appeal to you but who cares your not their target.

Catwah's picture
Catwah
58 pencils

bontjas has a point though. the visual communication has a flaw. if you do believe this ad is aimed at such targets as yourself, then he's right... the bottle should be the bottle that has poured the shots, not an extra bottle. otherwise it defeats the objective of 'getting drunk cheap'. yes, ads should be designed to appeal to a target consumer base. but they will never do so without perfect visual communication or language.

raverus's picture
raverus
1478 pencils

kill the bottle and the ad will work :)

Rog's picture
Rog
6094 pencils

:)

>>>> That's not an ad. THIS is an ad.

Pombooie's picture
Pombooie
407 pencils

I think the ad is great. And I whole heartedly support the comments re the lack of constructive criticism.

Thank goodness Spanky theferal Rottweiller of Ads of the World isn't here to maul and rend.

Everyone should remember that there should be "no rejection without direction".

crrrrrup's picture
crrrrrup

Up. Steve. Hawking's. Teflon. Coated. ass.

BTW, seen the same concept in the exhib section some time ago.

muchos nachos, cheesecake.

Umlaut's picture
Umlaut
199 pencils

Good apart from seeing the bottle in the shot

truecopy's picture
truecopy
400 pencils

Been done in Croatia about 4-5 years ago. Almost exactly the same photo..
Still works though..

"Sex sells. Truth even better." - A friend

ManchuChanchu's picture
ManchuChanchu
701 pencils

I like. simple n nice advertising

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Too bad to comment.

We're going to need more lube.

w-dorian's picture
w-dorian

Not a lion. But I see so much shit that this is not bad at all.
Actually, it makes me wanna try this beer.
Not sure if you need the bottle, though.

crrrrrup's picture
crrrrrup

No offense, but...
ever thought of taking off your shit goggles, Gaughin?

Gizzy's picture
Gizzy

Cool ad!

Guest123's picture
Guest123

You guys are retarded. I've never heard less interesting dialogue before in my life.

OMG ITS SEW BORING, BLAH BLAH BLAH, MY OPINION MATTERS SO MUCH ON THIS INTERNET DISCUSSION THREAD!

nemesis's picture
nemesis
761 pencils

i like it... simple, straight to the point and fresh approach.

Guest124's picture
Guest124

I agree with Guest123!

Some people have nothing better to do (like me in this moment) than checking ads, judge them, and believe someone gives a shit about what you write.

I like this ad.

mellowmarketer's picture
mellowmarketer
152 pencils

k looking at the ad more carefully i can see the issue people have with the bottle. At the absolute least the bottle should be open.

bravery's picture
bravery

gente...por favor...

Se supone que en esta pagina se critican los avisos desde un punto de vista mucho mayor al de ''YO SOY TARGET Y POR ESO TENGO RAZON''...
Puedo aceptar que por algun extraño motivo a algunos les guste este aviso, pero lo cierto es que no tiene nada nuevo, nada creativo, es obvio, un tipico primer pensamiento que ademas ni siquiera es salvado por una buena direccion de arte...

Ahora, mas que el aviso, me preocupa la gente que postea...

fractalrene's picture
fractalrene
1506 pencils

Just like the aphorism of Mies van der Rohe: Less is more. Nice insight, simple execution... It doesn't need anything more. How many hours do we invest over a week to find a clever simple idea? This is a really good ad, you see a normal scene but you know that there's something extra there. Well done!

afterbyrne's picture
afterbyrne
215 pencils

does the beer never run out???

mmm.... beer.

carlosssss's picture
carlosssss

me gusta! Nice work!

Jadix's picture
Jadix
42 pencils

Nice ad!!! the guys are right loose the bottle :)

Guest's picture
Guest

I think the bottle is there to give some perspective over the size of
the beer shots. If there wasn´t any bottle it would appear to be normal glasses of beer.

halfstring's picture
halfstring
288 pencils

Sans-bottle for me. Killer concept though.

nyuszi's picture
nyuszi
3 pencils

This is my favourite ad!! Ügyes vagy Szerelmem!! Csak így tovább!

Guest's picture
Guest

5.6% vol.alc.
i don't get the it

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