October 2007

Center Parcs is well-known for their holiday parks in The Netherlands, Belgium, France and Germany. The parcs are all nicely settled in nature and you can do al kinds of holiday-activities like mountainbiking, bowling, golf, etc. What's less known is their business-accomadations (Center Parks Meetings & Events) for training, presentations, seminars, teambuilding-activities, etc. In this campaign business-models and powerpoint presentation graphics suggest to come and do business-stuff in Center Parcs. The campaign is also being launched online in all kinds of powerpoint-animations.

Come and throw some strikes after the boardmeeting

Advertising Agency: Ogilvy, Amsterdam, The Netherlands
Art Director: Marco de Jong
Copywriter: Thijs Bontje

Comments (4)

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kurtberengeiger's picture
Activity Score 7318

Some of these visuals work, but most are just a mystery. And even the best ones (golf, kayak, butterfly) have to be seen together to understand... For me anyway... Sorry.

refrigerator robot's picture
refrigerator robot
Activity Score 10

The golf one is by far the most relevant, but good god do the lines need work.

teenie's picture
Activity Score 1894

These could be so interesting if the writing was clever.

picky2's picture
Activity Score 280

They translated the lines in english, the original is in dutch and work much better. Do you have any suggestions what a good english line would be>>??