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Focus Groups

Agency: 
Published/Aired: 
November 2010
Description: 

The guitars we sell are popular with lots of groups. Just not focus groups.

Advertising Agency: Sweetspot Agency, San Diego, California USA
Creative Directors: Robert Borges, Brad Copeland
Art Director: Brad Copeland
Copywriter: Robert Borges

Comments (11)

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Highest Rated

BENDUDE's picture
BENDUDE
Activity Score 4

It's a play on how artistic people (in this case, musicians) have a hard time focusing. it makes perfect sense. if you guys dont get the ad then its not meant for you.

morse's picture
morse
Activity Score 17364

Good lines.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Pedestrian's picture
Pedestrian
Activity Score 492

Why...uh...why aren't these guitars popular with focus groups?

BENDUDE's picture
BENDUDE
Activity Score 4

It's a play on how artistic people (in this case, musicians) have a hard time focusing. it makes perfect sense. if you guys dont get the ad then its not meant for you.

atb2005's picture
atb2005
Activity Score 13561

This particular line is a bit lame (the focus groups part). The others are just ok. The images are awesome though.

jackblack's picture
jackblack
Activity Score 2350

Too addy.

TommyO's picture
TommyO
Activity Score 1866

Mediocer student work.

Billoughsby's picture
Billoughsby
Activity Score 5144

This imitates a style (old show prints) without actually fully achieving that style. Something's missing, not fully gelled, like round one noodling. And I dislike the headline.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

dean viii's picture
dean viii
Activity Score 1686

art direction can't help the line.

kleenex's picture
kleenex
Activity Score 43452

I like them all.

Boxey's picture
Boxey
Activity Score 8881

The line just leaves you hanging.

Alberto Blackberry's picture
Alberto Blackberry
Activity Score 19

They tried to be funny but they didn't succeed

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