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Focus Groups

Agency: 
Published/Aired: 
November 2010
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Description: 

The guitars we sell are popular with lots of groups. Just not focus groups.

Advertising Agency: Sweetspot Agency, San Diego, California USA
Creative Directors: Robert Borges, Brad Copeland
Art Director: Brad Copeland
Copywriter: Robert Borges

Comments (11)

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BENDUDE's picture
BENDUDE
4 Activity Scores

It's a play on how artistic people (in this case, musicians) have a hard time focusing. it makes perfect sense. if you guys dont get the ad then its not meant for you.

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