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sneakyhands's picture
sneakyhands
1857 pencils

it's a fun campaign. the name bourbon is a little confusing, does anyone know if it has a double meaning?

lostsoul12's picture
lostsoul12
8 pencils

double meaning? i dont know, but in creole (language spoken in reunion and mauritius) 'bour' means 'fuck' and 'bon' means 'good'. so maybe its 'good fuck' or 'fuck good'!

Seeck's picture
Seeck
8 pencils

Bourbon is the name of the former royal familly of France. This familly was in charge of the kingdom of France from year 1593 (King Henry the 4th) to year 1789 (king Louis the 16th). It was the last royal familly of France. This ad is for Bourbon beer, also called La Dodo (extincted flightless bird endemic to the Indian Ocean, Mauricius Island and réunion Island). Réunion Island is a french overseas territory, which former name was Bourbon Island in glory of Bourbon royal familly. That's it.

sneakyhands's picture
sneakyhands
1857 pencils

cool. now i know it as more than a segment of whisky.

wiwik's picture
wiwik
2 pencils

coool execution

Melvin's picture
Melvin
22 pencils

there's no dodo in reunion island.
its a symbol for Mauritius Island.

Seeck's picture
Seeck
8 pencils

it's also a symbol of Réunion Island !

mauritianboy's picture
mauritianboy
2 pencils

c vraiment du n'importe koi!!!!! this is real crap!!!!

Melvin's picture
Melvin
22 pencils

How come it is a symbol of Réunion island.
the dodo was unique in Mauritius Island.
Reunion island does not really have a history u depend on france
and ur fake...

Melvin's picture
Melvin
22 pencils

your dodo is crap. Mauritians will kill you
i think you should go to Mauritius and have a look at a dodo in the Mauritius Museum in Port Louis

Melvin's picture
Melvin
22 pencils

oh i know you have fire under your ass ( LA FOURNAISE )
NICEEEEEEEEEE

lostsoul12's picture
lostsoul12
8 pencils

LA FOURNAISE LE DOSSE!!!! WAhahahHAA!

BTW, about the ad, its really crap!! i wonder what were you thinking when:
(i) you used a bird UNIQUE to Mauritius to represent Reunion island,
(ii) create an ad about beer using the dodo, when Phoenix beer of Mauritius have ALREADY done it with a dodo ad.

"The dodo (Raphus cucullatus) was a flightless bird ENDEMIC to the Indian Ocean island of Mauritius. Related to pigeons and doves, it stood about a meter tall, weighing about 20 kilograms, living on fruit and nesting on the ground.." :quoted from wikipedia. dude, try to look for the word 'ENDEMIC' in the dictionary, no offence.

kinsley's picture
kinsley
4 pencils

the dodo existed only in mauritius.. try to use two chickens instead of the dodo...

Seeck's picture
Seeck
8 pencils

Nonsense !

Melvin's picture
Melvin
22 pencils

More research Seeck
wikipedia my friend
type MAURITIUS and not MAURICIUS
then ull have everything right

tchifi's picture
tchifi
164 pencils

Food for thought for those who care, read on. For those who don't feel like being educated, stop arguing about futile issues and talk about REAL AD issues.
I thought that's what this site was all about...

Le musée du Dodo - DODO AND SOLITAIRES, MYTHS AND REALITY by
France Staub
Proceedings of the Royal Society of Arts and Sciences

...Later, when studying reports of early travellers to Réunion that kept mentioning a large solitary bird with feet like a Jungle Fowl's, a long neck and a white and black plumage, naturalists ...had concluded that there were two Raphid birds living at the same time on the island: a White Dodo and a Solitaire.

The Réunion Solitaire was described, hunted and enjoyed as game by many early visitors, whose reports were gleaned and presented in a delightful way in a now rare book "Sous le signe de la tortue, voyages anciens à l'Ile Bourbon" (1611-1725), published in Paris by Professor Albert Lougnon in 1958. Barré and Barau give many quotations from these visitors in their Guide to Réunion Birds (1982)...

With the disappearance of the White Dodo as the Réunion ornithological emblem, new symbols should be reappraised for the Mascarene Islands. In the case of Mauritius, the heraldic Grey Dodo has been confirmed by tradition in the noble charge of holding the national coat of arms. For Rodrigues the Solitaire, proud of gait, is an evident choice. As for Réunion, the Ibis being already the badge of the British Ornithologists Union, it could be suggested that the endemic Réunion Harrier, Circus maillardi maillardi, a superb bird of prey, should be allowed to top the totem pole of the island.

lostsoul12's picture
lostsoul12
8 pencils

woooow. dude, you're really pathetic. You based your WHOLE ad on a MYTH... sounds amteur? nah, only stupid. Maybe you should stop reading hoaxes on the net and do some true excavations, and when get the so called KFC bones.. sorry i mean 'dodo' bones then you can brag about.

From "http://www.nhm.ac.uk/nature-online/life/dinosaurs-other-extinct-creatu..."

"The dodo is one of the most famous inhabitants of Mauritius. But for 200 years, it was thought there were two further species, the 'solitaire' and a third, the white dodo of Réunion Island. But these were nothing more than misinterpretations of travellers' tales. The 'solitaire' was in fact an ibis, and there was no white dodo of Réunion Island. Join Museum PhD student Julian Pender Hume to explore the myths and mysteries surrounding the dodo.."

and again, from wikipedia : "The dodo (Raphus cucullatus) was a flightless bird ENDEMIC to the Indian Ocean island of Mauritius.."
if it wasn't endemic like you are saying, then wikipedia is all bullshit. (no offence)

And if you want an opinion about ad issues, you better stop using an endemic bird to mauritius to represent reunion island. no comments abt the awful colours and sick old typo.

tchifi's picture
tchifi
164 pencils

mo pa sir to finn kompran mo comment dan so totalite...
mo pa creater sa piblisite la!
mo enn morisien... mo full dakor ki dodo se nou symbol, nou leritaz.
seki mo pe dir, se ki bannla finn kwrar - akoz bann erer dan le passe - ki dodo pou zot oussi.
selmen mo pa pense ki lazens luvi-ogilvy ti ena enne swa : labier so klien apel dodo, mo pa pense ki lazens
inn swazir nom produi. Bannla inn bizin 'make do' avek enn produi existan ek zot inn finn konstrir enn kampagn otour
sa nom la.
mo pense ki li pa vo lapeinn debat lor sa issue la, vo mieu debat lor kalite so pub, lor koncept pou enn labier ki apel dodo...

Hibon's picture
Hibon
3731 pencils

Hey Guys, i think we should talk about advertising and ideas with great execution...this ad is cool man. You must be Mauritian and i'm sure a great art director so you must show your work here at adsoftheworld..
I have been in Mauritius on holidays last year, fantastic white sand beaches and great hotels & Golf's,but that is all ( i sore no Dodo's), then i spend a week in Reunion....OK less white sand beaches and expensive life but more "civilisation", the French style of life with beutiful mountains, surf,etc, etc.fantastic place to live (i sore a Dodo, yes man....the local beer is called DODO) so stop been fusy with your funny "comments". Tks pal !

Simple ideas are the best !

Melvin's picture
Melvin
22 pencils

i dont like the illustration.
the dodo looks like a plush toy
needs improvement
makes the product look cheap

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