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Real Ice Cream

Agency: 
Published/Aired: 
April 2011
Description: 

Real Icecream

Advertising Agency: CLM BBDO, France
Creative Director: Jean-François Sacco, Gilles Fichteberg
Copywriter: Jamie Standen
Art Director: Mark Forgan
Photographer: Achim Lippoth
Retouching: Spark Link
Art buying: Sylvie Etchemaite
Strategic planner: Véronique Bernard
Agency managers: Julien Lemoine, Jonathan Serog, Hadrien Bizot, Elodie Touati, Thomas Laurent

Comments (8)

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Highest Rated

panchito's picture
panchito
Activity Score 5

Well, I guess they are comparing this ice cream with the one you buy from an ice cream shop. Using the classical accident you experience when you're a kid: one of the ice cream "balls" falling off.
The DA is way much better than the idea itself.

ace85le's picture
ace85le
Activity Score 3935

Hmm wat are they trying to sell..

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Kriativity's picture
Kriativity
Activity Score 414

cant understand yaar..:)

Manoma's picture
Manoma
Activity Score 1108

Nice AD,
but three time for same idea, does not make it stronger...

panchito's picture
panchito
Activity Score 5

Well, I guess they are comparing this ice cream with the one you buy from an ice cream shop. Using the classical accident you experience when you're a kid: one of the ice cream "balls" falling off.
The DA is way much better than the idea itself.

bakamono's picture
bakamono
Activity Score 1002

Maybe this is the real ice-cream because it melts and does what it does VS the genetically modified artificially enhanced cold fusion induced fake ice-cream.

because therefore it is

Adsniperz's picture
Adsniperz
Activity Score 88

Pure, simple and human- something only Mars could say about it's icecream brands. Bakamono is spot on!

denize's picture
denize
Activity Score 81

not agree with the AD sorry

Olgagv's picture
Olgagv
Activity Score 2

"... this is the real ice-cream because it melts and does what it does VS the genetically modified artificially enhanced cold fusion induced fake ice-cream"

This is a very correct statement. Very well put together, thank u!!!

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