Bounty Ice Cream Bar: Real Ice Cream

Real Icecream

Advertising Agency: CLM BBDO, France
Creative Director: Jean-François Sacco, Gilles Fichteberg
Copywriter: Jamie Standen
Art Director: Mark Forgan
Photographer: Achim Lippoth
Retouching: Spark Link
Art buying: Sylvie Etchemaite
Strategic planner: Véronique Bernard
Agency managers: Julien Lemoine, Jonathan Serog, Hadrien Bizot, Elodie Touati, Thomas Laurent
Published: April 2011

8 comments

ace85le's picture
ace85le
3939 pencils

Hmm wat are they trying to sell..

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Kriativity's picture
Kriativity
418 pencils

cant understand yaar..:)

Manoma's picture
Manoma
1093 pencils

Nice AD,
but three time for same idea, does not make it stronger...

panchito's picture
panchito
5 pencils

Well, I guess they are comparing this ice cream with the one you buy from an ice cream shop. Using the classical accident you experience when you're a kid: one of the ice cream "balls" falling off.
The DA is way much better than the idea itself.

bakamono's picture
bakamono
1004 pencils

Maybe this is the real ice-cream because it melts and does what it does VS the genetically modified artificially enhanced cold fusion induced fake ice-cream.

because therefore it is

Adsniperz's picture
Adsniperz
72 pencils

Pure, simple and human- something only Mars could say about it's icecream brands. Bakamono is spot on!

denize's picture
denize
81 pencils

not agree with the AD sorry

Olgagv's picture
Olgagv
2 pencils

"... this is the real ice-cream because it melts and does what it does VS the genetically modified artificially enhanced cold fusion induced fake ice-cream"

This is a very correct statement. Very well put together, thank u!!!

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