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Bounty Ice Cream Bar: Real Ice Cream

Bounty Ice Cream Bar: Real Ice Cream
Your rating: None Average: 5.9 (66 votes)

Real Icecream

Advertising Agency: CLM BBDO, France
Creative Director: Jean-François Sacco, Gilles Fichteberg
Copywriter: Jamie Standen
Art Director: Mark Forgan
Photographer: Achim Lippoth
Retouching: Spark Link
Art buying: Sylvie Etchemaite
Strategic planner: Véronique Bernard
Agency managers: Julien Lemoine, Jonathan Serog, Hadrien Bizot, Elodie Touati, Thomas Laurent
Published: April 2011

7 Comments

ace85le's picture 3901 pencils
ace85le | Wed, 2011-05-11 02:06
3

Hmm wat are they trying to sell..

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Kriativity's picture 430 pencils
Kriativity | Wed, 2011-05-11 02:14

cant understand yaar..:)

Manoma's picture 1102 pencils
Manoma | Wed, 2011-05-11 02:15
5

Nice AD,
but three time for same idea, does not make it stronger...

panchito's picture 5 pencils
panchito | Wed, 2011-05-11 09:20
4

Well, I guess they are comparing this ice cream with the one you buy from an ice cream shop. Using the classical accident you experience when you're a kid: one of the ice cream "balls" falling off.
The DA is way much better than the idea itself.

bakamono's picture 855 pencils
bakamono | Wed, 2011-05-11 13:56

Maybe this is the real ice-cream because it melts and does what it does VS the genetically modified artificially enhanced cold fusion induced fake ice-cream.

because therefore it is

Adsniperz's picture 9 pencils
Adsniperz | Wed, 2011-05-11 18:08
8

Pure, simple and human- something only Mars could say about it's icecream brands. Bakamono is spot on!

denize's picture 78 pencils
denize | Fri, 2011-06-03 21:06
5

not agree with the AD sorry

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