Bounty: Ice Cream

Picks it up.

Advertising Agency: Leo Burnett, Toronto, Canada
Chief Creative Officer: Judy John
Creative Directors: Heather Chambers, Lisa Greenberg, Judy John
Copywriter: Steve Persico
Art Director: Anthony Chelvanathan
Photography: Mark Zibert
Print Production: Anne Peck
Art Buyer: Leila Courey
Account Supervisors: Millie Alicea, Kim Koster, Samantha Pollock
Account Manager: Dan Koutoulakis
Planner: Jose Daniel


DesignDine's picture
1323 pencils

Like the idea. But a bit too much minimalism.

Meredith Singh's picture
Meredith Singh
409 pencils

I heard this campaign really drove up sales, for magnifying glasses.

Roger Keynes's picture
Roger Keynes
5498 pencils

Nice, but I much prefer the 'drain' idea a couple of months back.

The Jobless Writer
Will Think for Salary

ajx's picture
113 pencils


deja fuck

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

a very good campaign

Love creating ads..

michele123's picture
414 pencils

done before

miko1aj's picture
3098 pencils

where? prove it or be quiet.

Good visual, but i'd add same shape in packshot area (kind of unfolded product or something)

kleenex's picture
35230 pencils

I like it.

CACAHD's picture
2027 pencils

They won many awards with this campaign. I'm jealous. I love it!

clearsky1989's picture
429 pencils

Done to death, dearth of originality

qoncept's picture
4 pencils

very nice campaign

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