Bounty: Ice Cream

Picks it up.

Art Buyer: Leila Courey

Advertising Agency: Leo Burnett, Toronto, Canada
Chief Creative Officer: Judy John
Creative Directors: Heather Chambers, Lisa Greenberg, Judy John
Copywriter: Steve Persico
Art Director: Anthony Chelvanathan
Photography: Mark Zibert
Print Production: Anne Peck
Account Supervisors: Millie Alicea, Kim Koster, Samantha Pollock
Account Manager: Dan Koutoulakis
Planner: Jose Daniel

Published: 
November 2012

11 comments

DesignDine's picture
DesignDine
1315 pencils

Like the idea. But a bit too much minimalism.

Meredith Singh's picture
Meredith Singh
397 pencils

I heard this campaign really drove up sales, for magnifying glasses.

Roger Keynes's picture
Roger Keynes
5498 pencils

Nice, but I much prefer the 'drain' idea a couple of months back.

The Jobless Writer
Will Think for Salary

ajx's picture
ajx
116 pencils

Nice

deja fuck

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

a very good campaign

Love creating ads..

michele123's picture
michele123
414 pencils

done before

miko1aj's picture
miko1aj
3086 pencils

where? prove it or be quiet.

Good visual, but i'd add same shape in packshot area (kind of unfolded product or something)

kleenex's picture
kleenex
40708 pencils

I like it.

CACAHD's picture
CACAHD
2178 pencils

They won many awards with this campaign. I'm jealous. I love it!

clearsky1989's picture
clearsky1989
429 pencils

Done to death, dearth of originality

qoncept's picture
qoncept
4 pencils

very nice campaign

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