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Coffee & Juice

Agency: 
Published/Aired: 
February 2012
Description: 

Reusable.

Advertising Agency: Lapiz, Chicago, USA
Chief Creative Officer: Laurence Klinger
Executive Creative Director: Laurence Klinger
Creative Directors: Maria Bernal, Pablo Ferrari
Copywriter: Carlos Bretel
Art Director: Jorge Pomareda
Photographer: Glen Gyssler
Account Supervisor: Amanda Saenz
Producer: Alethya Luiselli
Production Artist: Harry Archer
Account Director: Elizabeth Papasakelariou

Comments (13)

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Highest Rated

Manoma's picture
Manoma
Activity Score 1108

Heu... It's very nice but... what does it mean ?

simonds08's picture
simonds08
Activity Score 598

why didn't it pick up the coffee ring the first time?

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I was thinking that too. The visual might seem cleverly found but to me it makes no sense.

kleenex's picture
kleenex
Activity Score 44796

And that is why the ad sucks.

jponino's picture
jponino
Activity Score 601

not clear enough, the start of the thinking was good, but they mess it up in the middle

pierrelastname's picture
pierrelastname
Activity Score 2869

Faaaakkkkkke

Ramat Ajala's picture
Ramat Ajala
Activity Score 788

Dont get

talkingisfree's picture
talkingisfree
Activity Score 2712

This is actually a good thought but is not coming through...then reusable is not exactly the benefit here. It must be the absorbency, that allows you to clean more, twice or whatever. Reusable is not a benefit is just one of the uses you can give to that. Anyway, it could have been very good.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

That clunks, Klinger.

So technically, the idea's reusable. ;)

The Jobless Writer
Will Think for Salary

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

flat ad

Eight's picture
Eight
Activity Score 148

lamo

marano's picture
marano
Activity Score 348

Is the reader really gonna stay long enough to make sense of this ad? I doubt it. This would be more effective if the coffee/juice stain was removed completely and all you see is a white table top. Bad.

koothara's picture
koothara
Activity Score 50

???

Manoma's picture
Manoma
Activity Score 1108

Heu... It's very nice but... what does it mean ?

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