Bounty: Coffee & Juice


Advertising Agency: Lapiz, Chicago, USA
Chief Creative Officer: Laurence Klinger
Executive Creative Director: Laurence Klinger
Creative Directors: Maria Bernal, Pablo Ferrari
Copywriter: Carlos Bretel
Art Director: Jorge Pomareda
Photographer: Glen Gyssler
Account Supervisor: Amanda Saenz
Producer: Alethya Luiselli
Production Artist: Harry Archer
Account Director: Elizabeth Papasakelariou


simonds08's picture
598 pencils

why didn't it pick up the coffee ring the first time?

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

I was thinking that too. The visual might seem cleverly found but to me it makes no sense.

kleenex's picture
34155 pencils

And that is why the ad sucks.

jponino's picture
601 pencils

not clear enough, the start of the thinking was good, but they mess it up in the middle

pierrelastname's picture
2869 pencils


Ramat Ajala's picture
Ramat Ajala
650 pencils

Dont get

talkingisfree's picture
2629 pencils

This is actually a good thought but is not coming through...then reusable is not exactly the benefit here. It must be the absorbency, that allows you to clean more, twice or whatever. Reusable is not a benefit is just one of the uses you can give to that. Anyway, it could have been very good.

Roger Keynes's picture
Roger Keynes
5498 pencils

That clunks, Klinger.

So technically, the idea's reusable. ;)

The Jobless Writer
Will Think for Salary

MicheleVirgilio's picture
2617 pencils

flat ad

Eight's picture
148 pencils


marano's picture
348 pencils

Is the reader really gonna stay long enough to make sense of this ad? I doubt it. This would be more effective if the coffee/juice stain was removed completely and all you see is a white table top. Bad.

koothara's picture
50 pencils


Manoma's picture
1108 pencils

Heu... It's very nice but... what does it mean ?

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