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Bounty: Coffee & Juice

Bounty: Coffee & Juice
Your rating: None Average: 3 (32 votes)

Reusable.

Advertising Agency: Lapiz, Chicago, USA
Chief Creative Officer: Laurence Klinger
Executive Creative Director: Laurence Klinger
Creative Directors: Maria Bernal, Pablo Ferrari
Copywriter: Carlos Bretel
Art Director: Jorge Pomareda
Photographer: Glen Gyssler
Account Supervisor: Amanda Saenz
Producer: Alethya Luiselli
Production Artist: Harry Archer
Account Director: Elizabeth Papasakelariou

13 Comments

simonds08's picture 626 pencils
simonds08 | Thu, 2012-02-02 15:15

why didn't it pick up the coffee ring the first time?

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Thu, 2012-02-02 15:47

I was thinking that too. The visual might seem cleverly found but to me it makes no sense.

http://jackmancer.com/
http://twitter.com/jackmancer/

kleenex's picture 8394 pencils
kleenex | Fri, 2012-02-03 12:24

And that is why the ad sucks.

jponino's picture 537 pencils
jponino | Thu, 2012-02-02 17:11

not clear enough, the start of the thinking was good, but they mess it up in the middle

zarski's picture 1704 pencils
zarski | Thu, 2012-02-02 17:39

Faaaakkkkkke

Ramat Ajala's picture 394 pencils
Ramat Ajala | Thu, 2012-02-02 18:13

Dont get

talkingisfree's picture 1817 pencils
talkingisfree | Thu, 2012-02-02 20:57
5

This is actually a good thought but is not coming through...then reusable is not exactly the benefit here. It must be the absorbency, that allows you to clean more, twice or whatever. Reusable is not a benefit is just one of the uses you can give to that. Anyway, it could have been very good.

Roger Keynes's picture 4088 pencils
Roger Keynes | Thu, 2012-02-02 23:55
3

That clunks, Klinger.

So technically, the idea's reusable. ;)

Will Think for Salary

MicheleVirgilio's picture 2372 pencils
MicheleVirgilio | Fri, 2012-02-03 03:10

flat ad

http://www.mandarinoadv.com

Eight's picture 150 pencils
Eight | Sat, 2012-02-04 14:46

lamo

marano's picture 358 pencils
marano | Sat, 2012-02-04 22:28
1

Is the reader really gonna stay long enough to make sense of this ad? I doubt it. This would be more effective if the coffee/juice stain was removed completely and all you see is a white table top. Bad.

koothara's picture 32 pencils
koothara | Mon, 2012-02-06 06:50

???

Manoma's picture 1102 pencils
Manoma | Tue, 2012-02-07 08:51
3

Heu... It's very nice but... what does it mean ?

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