Bounty: Coffee & Juice

Reusable.

Advertising Agency: Lapiz, Chicago, USA
Chief Creative Officer: Laurence Klinger
Executive Creative Director: Laurence Klinger
Creative Directors: Maria Bernal, Pablo Ferrari
Copywriter: Carlos Bretel
Art Director: Jorge Pomareda
Photographer: Glen Gyssler
Account Supervisor: Amanda Saenz
Producer: Alethya Luiselli
Production Artist: Harry Archer
Account Director: Elizabeth Papasakelariou

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13 comments

simonds08's picture
simonds08
598 pencils

why didn't it pick up the coffee ring the first time?

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I was thinking that too. The visual might seem cleverly found but to me it makes no sense.

kleenex's picture
kleenex
29303 pencils

And that is why the ad sucks.

jponino's picture
jponino
601 pencils

not clear enough, the start of the thinking was good, but they mess it up in the middle

pierrelastname's picture
pierrelastname
2869 pencils

Faaaakkkkkke

Ramat Ajala's picture
Ramat Ajala
622 pencils

Dont get

talkingisfree's picture
talkingisfree
2585 pencils

This is actually a good thought but is not coming through...then reusable is not exactly the benefit here. It must be the absorbency, that allows you to clean more, twice or whatever. Reusable is not a benefit is just one of the uses you can give to that. Anyway, it could have been very good.

Roger Keynes's picture
Roger Keynes
5498 pencils

That clunks, Klinger.

So technically, the idea's reusable. ;)

Will Think for Salary

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

flat ad

Eight's picture
Eight
148 pencils

lamo

marano's picture
marano
348 pencils

Is the reader really gonna stay long enough to make sense of this ad? I doubt it. This would be more effective if the coffee/juice stain was removed completely and all you see is a white table top. Bad.

koothara's picture
koothara
50 pencils

???

Manoma's picture
Manoma
1093 pencils

Heu... It's very nice but... what does it mean ?

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