Botega coffee: Smooth Woolmark
Coffee with a smooth taste.
Advertising Agency: JWT, Milan, Italy
Creative Director: Pietro Maestri
Art Director: Diego Mendozza
Copywriter: Beatrice Furlotti
Photographer: Davide Bodini
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5 Comments
but an ad wth a rough idea...
Sell the sizzle, not the steak.
"morbido" is smooth?
i'm trying to figure what a ball of wool would feel like on my tongue.
very forced, to me
ads that show things that look like other things are already questionable.
The coffee doesn't even look like wool, you need to draw with coffee...
To much effort for an idea that has nothing interesting.
I comment the comments
The association of something you ingest with a clothing material, I don't dig too much. Besides, I thought it was "silky smooth" not "wooly smooth".
An ad with a drawing of Bill Gates in coffee grounds would be "coffee with a rich taste" then...