Botafogo Praia Shopping: Donate Blood, Shirt
As easy as make any donation, is to make a blood donation. November 25th. International Day of the Blood Donor. Botafogo Praia Shopping participates, support and hope for your help. Stop by at Hemorio and make your donation. Every day, Monday to Sunday, 7 AM to PM. Rua Frei Caneca, 8 – Centro. For more information: www.hemorio.rj.gov.br
Advertising Agency: Casa da Criação, Rio de Janeiro, Brazil
Creative Director: Heleno Bernardi
Art Directors: Luis Paulo Gatti, Patrícia Medeiros
Copywriter: Andrea Moniz
Photographer: Rafael Coppola
Published: November 2009
9 Comments
Oh, come on. that's so cynical. Of course is not as easy, donating a Shirt doesn't weak your body and makes you dizzy.
Very very bad approach.
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can there be any "good" approach of asking blood? this is decent and honest. not mushy at all. dizzyness will pass in few minutes bro. and worth it if it helps helping in a serious condition.
this is basically a lie on a very delicate subject
which part of it a lie?
this is not entirely a bad. the call to action is to donate.. i read the copy as saying, "oh and by the way.. you can donate a shirt and blood," to show a piece of red clothing is brilliant as it also symbolizes blood.
Shirt...Blood...what????
seriously?
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mmmmm...not really
are they just not trying?