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Donate Blood, Shirt

Published/Aired: 
November 2009
Description: 

As easy as make any donation, is to make a blood donation. November 25th. International Day of the Blood Donor. Botafogo Praia Shopping participates, support and hope for your help. Stop by at Hemorio and make your donation. Every day, Monday to Sunday, 7 AM to PM. Rua Frei Caneca, 8 – Centro. For more information: www.hemorio.rj.gov.br

Advertising Agency: Casa da Criação, Rio de Janeiro, Brazil
Creative Director: Heleno Bernardi
Art Directors: Luis Paulo Gatti, Patrícia Medeiros
Copywriter: Andrea Moniz
Photographer: Rafael Coppola

Comments (9)

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Highest Rated

Sven Gali's picture
Sven Gali
Activity Score 845

are they just not trying?

Gualcor's picture
Gualcor
Activity Score 978

Oh, come on. that's so cynical. Of course is not as easy, donating a Shirt doesn't weak your body and makes you dizzy.
Very very bad approach.

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satrianee's picture
satrianee
Activity Score 3748

can there be any "good" approach of asking blood? this is decent and honest. not mushy at all. dizzyness will pass in few minutes bro. and worth it if it helps helping in a serious condition.

alejulimaty's picture
alejulimaty
Activity Score 842

this is basically a lie on a very delicate subject

satrianee's picture
satrianee
Activity Score 3748

which part of it a lie?

Ed Rapport's picture
Ed Rapport
Activity Score 724

this is not entirely a bad. the call to action is to donate.. i read the copy as saying, "oh and by the way.. you can donate a shirt and blood," to show a piece of red clothing is brilliant as it also symbolizes blood.

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Shirt...Blood...what????

xcreativity's picture
xcreativity
Activity Score 2374

seriously?

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Appolonia's picture
Appolonia
Activity Score 298

mmmmm...not really

Sven Gali's picture
Sven Gali
Activity Score 845

are they just not trying?

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