Botafogo Praia Shopping: Donate Blood, Shirt

As easy as make any donation, is to make a blood donation. November 25th. International Day of the Blood Donor. Botafogo Praia Shopping participates, support and hope for your help. Stop by at Hemorio and make your donation. Every day, Monday to Sunday, 7 AM to PM. Rua Frei Caneca, 8 – Centro. For more information: www.hemorio.rj.gov.br

Advertising Agency: Casa da Criação, Rio de Janeiro, Brazil
Creative Director: Heleno Bernardi
Art Directors: Luis Paulo Gatti, Patrícia Medeiros
Copywriter: Andrea Moniz
Photographer: Rafael Coppola
Published: November 2009

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9 comments

Gualcor's picture
Gualcor
972 pencils

Oh, come on. that's so cynical. Of course is not as easy, donating a Shirt doesn't weak your body and makes you dizzy.
Very very bad approach.

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satrianee's picture
satrianee
3748 pencils

can there be any "good" approach of asking blood? this is decent and honest. not mushy at all. dizzyness will pass in few minutes bro. and worth it if it helps helping in a serious condition.

alejulimaty's picture
alejulimaty
838 pencils

this is basically a lie on a very delicate subject

satrianee's picture
satrianee
3748 pencils

which part of it a lie?

Ed Rapport's picture
Ed Rapport
724 pencils

this is not entirely a bad. the call to action is to donate.. i read the copy as saying, "oh and by the way.. you can donate a shirt and blood," to show a piece of red clothing is brilliant as it also symbolizes blood.

Phil Lestino's picture
Phil Lestino
1672 pencils

Shirt...Blood...what????

xcreativity's picture
xcreativity
2374 pencils

seriously?

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Appolonia's picture
Appolonia
298 pencils

mmmmm...not really

Sven Gali's picture
Sven Gali
845 pencils

are they just not trying?

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