Botafogo Praia Shopping: Donate Blood, Book

As easy as make any donation, is to make a blood donation. November 25th. International Day of the Blood Donor. Botafogo Praia Shopping participates, support and hope for your help. Stop by at Hemorio and make your donation. Every day, Monday to Sunday, 7 AM to PM. Rua Frei Caneca, 8 – Centro. For more information:

Advertising Agency: Casa da Criação, Rio de Janeiro, Brazil
Creative Director: Heleno Bernardi
Art Directors: Luis Paulo Gatti, Patrícia Medeiros
Copywriter: Andrea Moniz
Photographer: Rafael Coppola

November 2009


Gualcor's picture
978 pencils

Oh, come on. that's so cynical. Of course is not as easy, donating a BOOK doesn't weak your body and makes you dizzy.
Very very bad approach.

Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.

Gualcor's picture
978 pencils

1 star

Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.

razorsharp creative's picture
razorsharp creative
186 pencils

Yikes. They just replaced the "sneakers" with a "book". But the idea stayed the same: lame :(

-Richard Todd Aguayo (razorsharp creative)

silvi's picture
4172 pencils

Come on Brazil!!! You can do it better!

satrianee's picture
3748 pencils

Mission is though. This is not a bad way asking for blood... Many would even not look at the posters if they see blood or injectors whatsoever...

I believe no campaign could have done it "good" while asking blood.

Phil Lestino's picture
Phil Lestino
1684 pencils

Book...Blood what????

xcreativity's picture
2374 pencils


=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Sven Gali's picture
Sven Gali
845 pencils


eilenxx's picture
18 pencils

Ad is unclear and comparision quite far-fetched.

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