Botafogo Praia Shopping: Donate Blood, Book
As easy as make any donation, is to make a blood donation. November 25th. International Day of the Blood Donor. Botafogo Praia Shopping participates, support and hope for your help. Stop by at Hemorio and make your donation. Every day, Monday to Sunday, 7 AM to PM. Rua Frei Caneca, 8 – Centro. For more information: www.hemorio.rj.gov.br
Advertising Agency: Casa da Criação, Rio de Janeiro, Brazil
Creative Director: Heleno Bernardi
Art Directors: Luis Paulo Gatti, Patrícia Medeiros
Copywriter: Andrea Moniz
Photographer: Rafael Coppola
Published: November 2009
12 Comments
Oh, come on. that's so cynical. Of course is not as easy, donating a BOOK doesn't weak your body and makes you dizzy.
Very very bad approach.
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Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor
1 star
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Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor
Yikes. They just replaced the "sneakers" with a "book". But the idea stayed the same: lame :(
-Richard Todd Aguayo (razorsharp creative)
http://razorsharpcreative.com
Come on Brazil!!! You can do it better!
Mission is though. This is not a bad way asking for blood... Many would even not look at the posters if they see blood or injectors whatsoever...
I believe no campaign could have done it "good" while asking blood.
I've got an idea, try this:
we see a drop of blood trickling down to form the shape of love. copy reads, 'it takes nothing but love to donate blood.'
I think your idea is very good and i agree with it very much (:
thanks, i hope they try it.
Book...Blood what????
what?
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D-
Ad is unclear and comparision quite far-fetched.