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21 comments

rainman's picture
rainman
267 pencils

that's really funny

Axxl's picture
Axxl
208 pencils

Clear and nice idea. Looks good. Like it.
But it also says: "Bose Noise reduction kills".

drunkard's picture
drunkard
113 pencils

No way!.....Man! .. It's funny...don't take it seriously.

Guest's picture
Guest

you sir, are an idiot

thinkFRESHdesign's picture
thinkFRESHdesign
246 pencils

Agreed. It does say this product can kill you.

original doodles + creative sweat = thinkingfresh.ca

ChuckNorris's picture
ChuckNorris
834 pencils

I like

squirrely's picture
squirrely
316 pencils

Paddling down Niagra Falls kills you. Not headphones. I don't think it will deter people from buying.

addyhoch10's picture
addyhoch10
2592 pencils

david copperfield survived. unfortunately.

^^ nice ads

Mo's picture
Mo
648 pencils

It really says 'Bose Kills'. Not a good ad for the brand itself, but maybe for the shows.
True, they are all funny and interesting ; but some how something is wrong. ( May be a line that warns people in a funny way). Don get me wrong guys , I do get the funny part of these exaggerations. But exaggerations don't do justice to a brand always.

jennywhx's picture
jennywhx
1142 pencils

Agree to Mo, it is funny but it doesn't bring effects on promoting the brand, if can be execute in lots more casual/happy but same funny way with the same concept then that bring more impact perhaps.

hemu's picture
hemu
18 pencils

A humourous situation in a day to day life which is concerned to noise
pollution in traffic, at wrk with the big mouthed boss, etc etc can also be
thought of rite..? The above one looks like an accident more than a neccesity
with a humourous twist....... :D

chimie's picture
chimie
156 pencils

"It really says 'Bose Kills'."

C'mon. It is a provocative ad, but who is really thinking that if you 'd be at the Niagara you wouldn't hear it? It is just a funny viusalization of the noise reduction message... I wish all clients would be so brave like Bose.

braindrain's picture
braindrain
240 pencils

Well said. This is good clean fun. No one in their right mind is going to take this literally. Some of you are acting like bad clients right now.

val's picture
val
93 pencils

these ads emphasize why you shouldn't use these headphones instead of showing why you should(remember the sony ads for a similar product).so they say don't buy them because you can end up like this.

nemesis's picture
nemesis
761 pencils

I never got "BOSE KILLS" out of it... I just think it's funny. And it gets the message across.

kre8's picture
kre8
989 pencils

bose kills???
arent you guys over intellectualising this simple ad just a little bit too much?
its ok, so so...i think its cool.
dont think bose would have ever bought it in a million years though.
they're a company with the tagline "better sound through research" which is sad and boring for such an awesome brand.

luismon's picture
luismon
36 pencils

You are taking comedy too seriously (the one´s that interpret that Bose kills).

Down with taboos.

Guest's picture
Guest

It's a funny ad, and I have to agree with those who see it as surprising coming out of such a staid outfit as BOSE. But while I don't hang completely with the "Bose kills" interpretation, I think there's an unintended suggestion here. As the data begin to pour in on hearing loss in teenagers--both incidence and severity--we have to worry about the technology that allows us to blow out our own eardrums without irritating anyone else. My interpretation sees a catastrophe symbolized. The guy's not going over the falls, but he is losing his hearing. Context changes the ad.

Guest's picture
Guest

who is the advertisement agents

davidbrown's picture
davidbrown
13 pencils

This is certainly one of the best ads Bose has ever created. Funny and creative. I like it

Felipe Ribeiro's picture
Felipe Ribeiro
39 pencils

Come on guys, this is lame. Student work.

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