Bose: Better sound through research
Advertising Agency: BBH, Shanghai, China
Art Directors: Joanne Zhang, Jeffrey Sun, Kelly Pon
Copywriter: Leo Zhang
Published: October 2008
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12 Comments
the trolls will soon have a field day with their 'done' comments, but before that i'll ask: five landscapes and no bass clef? these are fantastic speakers with quite a bit of acoustic range. this execution just makes me want to turn to the next page of the magazine. frankly, it's boring and doesn't illustrate the benefit.
looks nice, but i'm not really sure about the message. it feels a little like 'sound of summer'.
what's the connection between the five landscapes? could somebody translate the copy, please?
The five landscapes are probably stages of the "journey".
www.storytellerscreative.com
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Take it easy mates! It's a bloody cool ad!
If this is supposed to be a visual play on musical notation, why are there things that resemble waveforms on a staff where notes would appear?
Confusing
copy
Choose car equiped with BOSE speaker, you would enjoy more than trip
maybe it's just me, but the idea is either too basic or too difficult to be understood at first
Very familiar idea.
why so mean?
Um, one key factor missing... San Francisco, anyone? At least get that right.
ugh kinda lame
The top one is Shanghai. The bottom one is Beijing. But I still don't get the connection.