Bose: Better sound through research

Advertising Agency: BBH, Shanghai, China
Art Directors: Joanne Zhang, Jeffrey Sun, Kelly Pon
Copywriter: Leo Zhang
Published: October 2008

13 comments

sneakyhands's picture
sneakyhands
1857 pencils

the trolls will soon have a field day with their 'done' comments, but before that i'll ask: five landscapes and no bass clef? these are fantastic speakers with quite a bit of acoustic range. this execution just makes me want to turn to the next page of the magazine. frankly, it's boring and doesn't illustrate the benefit.

Wordnerd's picture
Wordnerd
6660 pencils

looks nice, but i'm not really sure about the message. it feels a little like 'sound of summer'.
what's the connection between the five landscapes? could somebody translate the copy, please?

STRTLRS's picture
STRTLRS
1607 pencils

The five landscapes are probably stages of the "journey".

www.storytellerscreative.com

---------------
I think, therefore... yeah.

Guest commenter's picture
Guest commenter

Take it easy mates! It's a bloody cool ad!

toomuchflystyles's picture
toomuchflystyles
125 pencils

If this is supposed to be a visual play on musical notation, why are there things that resemble waveforms on a staff where notes would appear?

Confusing

wayneu's picture
wayneu
10 pencils

copy
Choose car equiped with BOSE speaker, you would enjoy more than trip

minimaloid's picture
minimaloid
123 pencils

maybe it's just me, but the idea is either too basic or too difficult to be understood at first

Roger Daly's picture
Roger Daly
359 pencils

Very familiar idea.

extraboy's picture
extraboy
91 pencils

why so mean?

Michelle G.'s picture
Michelle G.

Um, one key factor missing... San Francisco, anyone? At least get that right.

picktokyo's picture
picktokyo
1404 pencils

ugh kinda lame

Guest commenter's picture
Guest commenter

The top one is Shanghai. The bottom one is Beijing. But I still don't get the connection.

qubed's picture
qubed
4 pencils

looks nice, it's very very cool design!

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