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The fly

Agency: 
Published/Aired: 
December 2007

It´s faster than you think: the PSR 14,4 LI-2 cordless screwdriver.

Advertising Agency: Jung von Matt/Elbe, Hamburg, Germany
Creative Direction: Sascha Hanke, Timm Hanebeck
Graphics: Kathrin Seupel
Photography: Annika Rose, Andreas Mock
Senior-Project manager: Inga Gerckens

Comments (44)

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Highest Rated

varun_28's picture
varun_28
Activity Score 23

Brilliant :)

everartz's picture
everartz
Activity Score 7609

cool!!! it made me laugh!

| Everartz |

Calibarak's picture
Calibarak
Activity Score 302

Cool, hahahahahahahaha, the 9-11 swat teams are on ground floor. They are on their way to the 8th floor.
Order: Fumigate the dog fleas.

rocketman's picture
rocketman
Activity Score 385

hahaha, like it.
don't know if i need all those words in the headline though. "It's fast" would've done it for me.

8718's picture
8718
Activity Score 128

Well, the fly could have landed there only after the screwing is done.

benjaminbrown's picture
benjaminbrown
Activity Score 439

But it's leg is stuck under the screw see?

I like it, but I don't like the photography, too flat.

TRICKY's picture
TRICKY
Activity Score 3954

LMMFAO ;))))))))))))))

The man who stops advertising to save money is like the man who stops the clock to save time

Saltsea's picture
Saltsea
Activity Score 321

Ivan, why don't you make a CHART with the highest ranking of the ads?

Saltsea's picture
Saltsea
Activity Score 321

This is a good idea, Brenda.

Saltsea's picture
Saltsea
Activity Score 321

Thanks.
By the way, to me this is a 10.

ivan's picture
ivan

Just wait for the November newsletter. ;)

Btw, it can't be automatic, because some users can trick the system.

MCP's picture
MCP
Activity Score 231

Its exactly the same as the addis paintstick idea.

RajToo's picture
RajToo
Activity Score 134
DarkSide's picture
DarkSide
Activity Score 1066

Don´t like the idea that much. it´s ok, iut´s not great.
The image looks a little fake.

teenie's picture
teenie
Activity Score 1894

Nice! I don't know about "It's faster than you think" - because I have no preconceived thoughts about the speed of screwdrivers, really - but I'm just splitting hairs. It's insightful AND funny. Hard combination. Kudos!

siempre gravy's picture
siempre gravy
Activity Score 9

wow, now that's fast! anyways, it's a sweet thought

Mantufayo's picture
Mantufayo
Activity Score 580

This is great! clap clap clap

Kateter's picture
Kateter
Activity Score 2029

funny. great.

the only thing that bothers me (but just a bit) that this is really close to Stihl concept. even art is similar. and since Stihl made more ads on this concept people may think it's an ad for Stihl.

but maybe it's just me exaggerating.

adrianapr's picture
adrianapr
Activity Score 1238

this is very very very very good.

Rog's picture
Rog
Activity Score 6082

Kewell.

>>>> That's not an ad. THIS is an ad.

Zed's picture
Zed
Activity Score 178

Love it also!

arthritic.servicing.director's picture
arthritic.servi...
Activity Score 134

Love it .... the way pathetic dog fleas on 8th floor are fleeing to escape from fumigation. Hahahahahahaha! The whole damansara will be smoking.

tantrik_indian's picture
tantrik_indian
Activity Score 953

cool

~~be cool eh!~~

~~this paranoid survived!~~

The Knight's picture
The Knight
Activity Score 12

funny visual ......... like the ad

super calibara's picture
super calibara
Activity Score 176

8th floor is smoking from fumigation.

supersupergirl's picture
supersupergirl
Activity Score 294

flytastic!!! love it.

young one's picture
young one
Activity Score 56

very nice

baffled's picture
baffled
Activity Score 108

looks like someone put the screw into the floor...

Totto's picture
Totto
Activity Score 685

impressive...

Intelligent ads are the need of the hour.

Chris's picture
Chris
Activity Score 1985

great

Dimpers's picture
Dimpers
Activity Score 5

cooooooooooooollllllllllll!!!!!!!!!!!!!!!!!!!!!!!!!

Rachel.Mann's picture
Rachel.Mann
Activity Score 450

Awesome, made me giggle.

Ad_me's picture
Ad_me
Activity Score 80

big, international thought. should do well.

nice one.

Rami Qaddoumi's picture
Rami Qaddoumi
Activity Score 214

it's greaaaaaaaaat love it

Pauflies's picture
Pauflies
Activity Score 205

WOOOOOOW!!!!!!

Ads like this are the best: simply, elegant, direcct, also funny...

BRUTAL

http://pauflies.blogspot.com/

Muela's picture
Muela
Activity Score 126

FUNNNYYY WELL DONE

Wolfgang's picture
Wolfgang
Activity Score 151

poor fly - nice anyway - execution could have been a bit more dramatic.

pulkit.mehra's picture
pulkit.mehra
Activity Score 8

i hope the animal rights activists never see this one

any way its really a goog one

enwiiE's picture
enwiiE
Activity Score 21

wonderful ad.
dont like this photography...too flat

saidukaringa's picture
saidukaringa
Activity Score 275

very nice idea.... I like it... I laugh on it...
why the screw on the woods Centre?
Realy you tried to screw the fly?

Saidu Karinga
The Idiot

http://saidukaringa.yolasite.com/

casabella's picture
casabella
Activity Score 6

Wow, that is a stetch. Someone is thinking a little too hard.

awenindo's picture
awenindo
Activity Score 215

simple thought...don like "it's faster than you think"...

kaza777's picture
kaza777
Activity Score 166

pure genius!

Claude Elescano's picture
Claude Elescano
Activity Score 3

Simply great

varun_28's picture
varun_28
Activity Score 23

Brilliant :)

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