Bosch Refrigerator: Dinosaur Leg

Keeps food fresh for much longer. Fridges with VitaFresh technology.

Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Stefan Schulte
Creative Directors: Birgit Van Den Valentyn, Tim Stuebane
Art Directors: René Gebhardt, Björn Kernspeckt, Gen Sadakane, Wulf Rechtacek
Photographer: Szymon Plewa
Graphic: Sebastian Kamp, Anke Vera Zink
Modelbuilding: Angelika Mende
Account Manager: Gesa Birkmann
Art Buyer: Kerstin Kraus

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23 comments

Guest's picture
Guest

it's shocking how similarly visually simple everything that wins at Cannes is now; sort of like the "Mr. bean" effect---not much there but works for every culture. Would people really eat tiger _heads_?

iwannatalktosamson's picture
iwannatalktosamson
701 pencils

Great analogy. I totally agree.

Guest's picture
Guest

I liked the QR Code, it is a link to their website... but it fails, it is not compatible with mobile devices.

esia's picture
esia
239 pencils

It works with nearly every mobile phone. I´ve tested it with some ;-)

feddy_boo179's picture
feddy_boo179
71 pencils

Love the series so much, the sophistication here is the way they choose dinosaur and mammoth which became extinct long ago, not elephant's tusk or tiger's paw, rhino's horn. Moreover, these species convey exactly the "much longer" message. Congratulation Bosch!!!

whatthefudge's picture
whatthefudge
1268 pencils

For real?

Jupiter's picture
Jupiter
547 pencils

this one is better than the mammoth...much clearer...nice work guys:-)

commenting just to gather more pencils:-)

mikeelrapido's picture
mikeelrapido
1929 pencils

Great!!!

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Guest's picture
Guest

55 €uro!!!! Holy Cow!!!!

Guest's picture
Guest

Yeah but it is a really Dinosaur!

Guest's picture
Guest

This ad is amazin'

http://www.jeconomise.net

Guest's picture
Guest

give me one please. you win)

Sven Gali's picture
Sven Gali
845 pencils

effective...I will remember this ad!

Guest's picture
Guest

Such a great ad! Actually one of the best ones that I've seen in a while!

Guest's picture
Guest

OK GREAT but where the man who kill the dinasour??

Guest's picture
Guest

Crazy job! I mean Good Job!

AssassinX's picture
AssassinX
1329 pencils

Love it.

Hahaha it's truly a wicked idea.

Guest's picture
Guest

Stolen! Shame on you DDB!

Guest's picture
Guest

Stolen from where?

Guest's picture
Guest

i love it, i just think it needs a bit of the frozen part like the meat looks dry

kondensofke's picture
kondensofke
338 pencils

i thought it was from WWF at first. well, it's still good, tho the message is totally different.

Faerie Xweetok's picture
Faerie Xweetok

This actually looks legit

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