Bosch Refrigerator: Dinosaur Leg
Keeps food fresh for much longer. Fridges with VitaFresh technology.
Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Stefan Schulte
Creative Directors: Birgit Van Den Valentyn, Tim Stuebane
Art Directors: René Gebhardt, Björn Kernspeckt, Gen Sadakane, Wulf Rechtacek
Photographer: Szymon Plewa
Graphic: Sebastian Kamp, Anke Vera Zink
Modelbuilding: Angelika Mende
Account Manager: Gesa Birkmann
Art Buyer: Kerstin Kraus
22 Comments
it's shocking how similarly visually simple everything that wins at Cannes is now; sort of like the "Mr. bean" effect---not much there but works for every culture. Would people really eat tiger _heads_?
Great analogy. I totally agree.
I liked the QR Code, it is a link to their website... but it fails, it is not compatible with mobile devices.
It works with nearly every mobile phone. I´ve tested it with some ;-)
Love the series so much, the sophistication here is the way they choose dinosaur and mammoth which became extinct long ago, not elephant's tusk or tiger's paw, rhino's horn. Moreover, these species convey exactly the "much longer" message. Congratulation Bosch!!!
For real?
this one is better than the mammoth...much clearer...nice work guys:-)
commenting just to gather more pencils:-)
Love. It.
Great!!!
<---------------SexInAds------------------>
http://www.facebook.com/sexinads
http://sexinads.tumblr.com
55 €uro!!!! Holy Cow!!!!
Yeah but it is a really Dinosaur!
This ad is amazin'
http://www.jeconomise.net
give me one please. you win)
effective...I will remember this ad!
Such a great ad! Actually one of the best ones that I've seen in a while!
OK GREAT but where the man who kill the dinasour??
Crazy job! I mean Good Job!
Love it.
Hahaha it's truly a wicked idea.
Stolen! Shame on you DDB!
Stolen from where?
i love it, i just think it needs a bit of the frozen part like the meat looks dry
i thought it was from WWF at first. well, it's still good, tho the message is totally different.