Bosch: IXO

Unexpectedly powerful: the IXO with Lithium-Ion technology.

Advertising Agency: Jung von Matt/Elbe, Hamburg
Executive Creative Directior: Sascha Hanke, Wolf Heumann
Creative Directior: Andreas Ottensmeier, Harald Gasper
Art Direction: Roman Mitterer
Copy: Christine Graf

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40 comments

Guest's picture
Guest

it's not the same kind of ad.. completely different...

Guest's picture
Guest

I think it's exactly the same idea but waaaay better.

Guest's picture
Guest

agree :)
not only the execution is better but being more abstract and totally impossible just made this one waaaaaaaaaaay better. (pardon me for adding some more A's )

Guest's picture
Guest

hmmm...but exactly the same. Still,

gmint7's picture
gmint7
2685 pencils

:::J:::

agree, way better premise.

:::J:::

sirvan's picture
sirvan
29870 pencils

It's the EXACT same... but this one's better because it's more subtle.

It loses points for being a copy, but almost gains them back for being better done.

+++

"I love some things, and don't love some other things."

shortafella's picture
shortafella
1059 pencils

haha it's THE SAME! 100%

Guest's picture
Guest

I agree with you, it's not the same ad but the same idea.

Hibon's picture
Hibon
3731 pencils

it's not the same kind of ad..but the same IDEA.

Simple ideas are the best !

Guest's picture
Guest

i give this a 9. great idea. i'd give it a 10 if it didn't have that strip along the bottom.

Guest's picture
Guest

oh Jung von matt...
Your thing of playing copy cat kinda sucks.
People collecting good advertising are not copycats, but could be passionate creatives.
So.. your insight is wrong, your idea is irritating and works against the enrichment of personal creativity.

sleep tight.

ADcoke's picture
ADcoke
160 pencils

Es lo mismo pero mejorado, igualmente sigue siendo lo mismo.

Guest's picture
Guest

ahahahah oohhhh jvm

Guest's picture
Guest

This is a much better version. But the "unexpectedly" in the copy seems dangerous.

gmint7's picture
gmint7
2685 pencils

:::J:::

LMAO,
i'd give a 10 if there is 2 more : P

:::J:::

Guest's picture
Guest

is the same idea, but i love this one! very very nice :)
NG

Singularity's picture
Singularity
202 pencils

Really, really great execution!

- Jeff

-----------------------------
President, Singularity Design
www.SingularityDesign.com
Is your brand getting the attention it deserves?

– – – – – – – – –
President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?

Guest's picture
Guest

Whatever. It has been done. So it´s not creative. And to be honest: first thought.

Guest's picture
Guest

Everything has been done. Your comment sounds like as if some student who thinks he knows it all.

sebascmb's picture
sebascmb
62 pencils

Done, but this one is better executed

TRICKY's picture
TRICKY
3935 pencils

Image and video hosting by TinyPic
Image and video hosting by TinyPic

"just commenting to gather points i love free drinks"
http://adsoftheworld.com/forum/dungeon/truly_from_the_heart

The man who stops advertising to save money is like the man who stops the clock to save time

ad-bug's picture
ad-bug
8 pencils

Nice execution of a plain idea

-----------

salamandos's picture
salamandos
1947 pencils

ok

Guest's picture
Guest

Ufff Great Execution.

Guest's picture
Guest

But. Allready done in chile

Guest's picture
Guest

i don't care it's the same idea, i love this one !

^_^

Guest's picture
Guest

it is the same idea, but the meaning is deeper. Eternal i would say. I really like it!

Guest's picture
Guest

nice, better that the "original"

corndogfuneral's picture
corndogfuneral
1053 pencils

It's the same. But better. But the same.

Tonits's picture
Tonits
349 pencils

Vale hongo.

samwanzer28's picture
samwanzer28
313 pencils

Whatever..... it's good, been done or not.

talkingisfree's picture
talkingisfree
2571 pencils

First of all, it's copied. Second: it doesn't work at all, what it shows is something acting on the surface but not doing the right job. Is a bad hiperbole.

hari.'s picture
hari.
375 pencils

Beautiful

NastyJester's picture
NastyJester
744 pencils

Looks beautiful and grabbed my attention immediately. It over promises, true, but it's tongue in cheek and I think (hope) most people will see that. After all, I don't expect a brothel's worth of women to start blowing me for wearing a cheap, teenage deodorant, nor to actually grow a pair of wings from drinking a taurine-laced drink. An over promise is dreadful, but a completely obvious lie of an over promise can sometimes make you smile.

I like this ad.

gmint7's picture
gmint7
2685 pencils

:::J:::
what's a taurine?

:::J:::

Guest's picture
Guest

fucking nice!!!

Hibon's picture
Hibon
3731 pencils

Fucking as nothing to do with this ad...!

Simple ideas are the best !

Guest's picture
Guest

It´s not copied, it was done before the other quoted work!

Guest's picture
Guest

so why wasn't it posted here?
stop stealing from the net.. and please stop your idiotic "copycat"-script.

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