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Icebergs, 1

Agency: 
Published/Aired: 
November 2012
Description: 

Frozen freezer departments waste a lot of energy and contribute to global warming. Or to put it straight: if you have icebergs in your fridge they are missing somewhere else. To dramatise this fact, we photographed frozen freezer compartments in a documentary style, to make them look like arctic landscapes. And pointed out that a Bosch freezer with NoFrost-Technology prevents the ice from building up in the first place.

Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Eric Schoeffler
Executive Creative Director: Bastian Meneses von Arnim
Creative Director: Daniel Bödeker
Copywriter: Daniel Bödeker, Mario Loncar
Art Director: Mario Loncar, Veit Möller
Photography: Szymon Plewa
Design: Michail Paderin
Art Buyer: Susanne Kreft
Account Managers: Britta Posner, Azade Toygar
Planner: Jonas Pöhlmann

Comments (2)

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Highest Rated

robinstam's picture
robinstam
Activity Score 215

Isn't there something missing in all of these ads? Like a logo and a line that explains the idea?

DesignDine's picture
DesignDine
Activity Score 1313

Not too good. All of them.

robinstam's picture
robinstam
Activity Score 215

Isn't there something missing in all of these ads? Like a logo and a line that explains the idea?

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