Bosch Freezer: Icebergs, 5

Frozen freezer departments waste a lot of energy and contribute to global warming. Or to put it straight: if you have icebergs in your fridge they are missing somewhere else. To dramatise this fact, we photographed frozen freezer compartments in a documentary style, to make them look like arctic landscapes. And pointed out that a Bosch freezer with NoFrost-Technology prevents the ice from building up in the first place.

Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Eric Schoeffler
Executive Creative Director: Bastian Meneses von Arnim
Creative Director: Daniel Bödeker
Copywriter: Daniel Bödeker, Mario Loncar
Art Director: Mario Loncar, Veit Möller
Photography: Szymon Plewa
Design: Michail Paderin
Art Buyer: Susanne Kreft
Account Managers: Britta Posner, Azade Toygar
Planner: Jonas Pöhlmann

5 comments

DesignDine's picture
DesignDine
1316 pencils

What??? Really!?

Troll's picture
Troll
637 pencils

You have got to be f$cking kidding me.
This site has plummeted to a whole new low.
Never knew a spam ad could make it in.

guajiro's picture
guajiro
127 pencils

The message is not true — NoFrost fridge consumes more energy than noNoFrost one. You can cheat consumers, but you can not cheat physics.
Shame on you, guys.

mitali prasad's picture
mitali prasad
408 pencils

not too great,,,,,didn;t like it much,,,,

tazyboy's picture
tazyboy
777 pencils

you must be kidding.. i agreed 100%.. what is this?its really ...

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