Bosch Freezer: Icebergs, 2

Frozen freezer departments waste a lot of energy and contribute to global warming. Or to put it straight: if you have icebergs in your fridge they are missing somewhere else. To dramatise this fact, we photographed frozen freezer compartments in a documentary style, to make them look like arctic landscapes. And pointed out that a Bosch freezer with NoFrost-Technology prevents the ice from building up in the first place.

Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Eric Schoeffler
Executive Creative Director: Bastian Meneses von Arnim
Creative Director: Daniel Bödeker
Copywriter: Daniel Bödeker, Mario Loncar
Art Director: Mario Loncar, Veit Möller
Photography: Szymon Plewa
Design: Michail Paderin
Art Buyer: Susanne Kreft
Account Managers: Britta Posner, Azade Toygar
Planner: Jonas Pöhlmann

Related videos by Shutterstock

2 comments

DesignDine's picture
DesignDine
1304 pencils

I see the Titanic sinking... :/

cvchitale's picture
cvchitale
1212 pencils

Thoughtz 'you have icebergs in your fridge they are missing somewhere else' super awesome....execution, super bad

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments