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Bosch Electric Screwdriver: The fly

Bosch Electric Screwdriver: The fly
Your rating: None Average: 8.5 (127 votes)

It´s faster than you think: the PSR 14,4 LI-2 cordless screwdriver.

Advertising Agency: Jung von Matt/Elbe Werbeagentur GmbH, Hamburg, Germany
Creative Direction: Sascha Hanke, Timm Hanebeck
Graphics: Kathrin Seupel
Photography: Annika Rose, Andreas Mock
Senior-Project manager: Inga Gerckens

47 Comments

everartz's picture 7590 pencils

cool!!! it made me laugh!

| Everartz |

Calibarak's picture 302 pencils

Cool, hahahahahahahaha, the 9-11 swat teams are on ground floor. They are on their way to the 8th floor.
Order: Fumigate the dog fleas.

rocketman's picture 385 pencils

hahaha, like it.
don't know if i need all those words in the headline though. "It's fast" would've done it for me.

8718's picture 62 pencils

Well, the fly could have landed there only after the screwing is done.

benjaminbrown's picture 439 pencils

But it's leg is stuck under the screw see?

I like it, but I don't like the photography, too flat.

mexxxis's picture 38 pencils

i agree, it´s good and very funny,

http://colicoscreativos.wordpress.com/

TRICKY's picture 3932 pencils

LMMFAO ;))))))))))))))

The man who stops advertising to save money is like the man who stops the clock to save time

Saltsea's picture 321 pencils

Ivan, why don't you make a CHART with the highest ranking of the ads?

Saltsea's picture 321 pencils

This is a good idea, Brenda.

Saltsea's picture 321 pencils

Thanks.
By the way, to me this is a 10.

ivan's picture

Just wait for the November newsletter. ;)

Btw, it can't be automatic, because some users can trick the system.

MCP's picture 231 pencils

Its exactly the same as the addis paintstick idea.

RajToo's picture 134 pencils
mexxxis's picture 38 pencils

Definitively it is not the same idea.

kgeiger's picture 6642 pencils

Close. But no cigar.

mexxxis's picture 38 pencils

Definitively it is not the same idea.

http://colicoscreativos.wordpress.com/

DarkSide's picture 1027 pencils

Don´t like the idea that much. it´s ok, iut´s not great.
The image looks a little fake.

I comment the comments

teenie's picture 1906 pencils

Nice! I don't know about "It's faster than you think" - because I have no preconceived thoughts about the speed of screwdrivers, really - but I'm just splitting hairs. It's insightful AND funny. Hard combination. Kudos!

siempre gravy's picture 11 pencils

wow, now that's fast! anyways, it's a sweet thought

Mantufayo's picture 562 pencils

This is great! clap clap clap

Kateter's picture 2040 pencils

funny. great.

the only thing that bothers me (but just a bit) that this is really close to Stihl concept. even art is similar. and since Stihl made more ads on this concept people may think it's an ad for Stihl.

but maybe it's just me exaggerating.

me myself and irene's picture 1246 pencils

this is very very very very good.

Rog's picture 6110 pencils

Kewell.

>>>> That's not an ad. THIS is an ad.

Zed's picture 178 pencils

Love it also!

arthritic.servicing.director's picture 134 pencils

Love it .... the way pathetic dog fleas on 8th floor are fleeing to escape from fumigation. Hahahahahahaha! The whole damansara will be smoking.

tantrik_indian's picture 953 pencils

cool

~~be cool eh!~~

~~this paranoid survived!~~

The Knight's picture 12 pencils

funny visual ......... like the ad

super calibara's picture 176 pencils

8th floor is smoking from fumigation.

supersupergirl's picture 296 pencils

flytastic!!! love it.

young one's picture 56 pencils

very nice

baffled's picture 108 pencils

looks like someone put the screw into the floor...

Totto's picture 687 pencils

impressive...

Intelligent ads are the need of the hour.

Chris's picture 2003 pencils

great

Dimpers's picture 5 pencils

cooooooooooooollllllllllll!!!!!!!!!!!!!!!!!!!!!!!!!

lampers! :)

Rachel.Mann's picture 452 pencils

Awesome, made me giggle.

--------------------------------------
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

Ad_me's picture 64 pencils

big, international thought. should do well.

nice one.

Rami Qaddoumi's picture 214 pencils

it's greaaaaaaaaat love it

Pauflies's picture 211 pencils

WOOOOOOW!!!!!!

Ads like this are the best: simply, elegant, direcct, also funny...

BRUTAL

http://pauflies.blogspot.com/

Muela's picture 128 pencils

FUNNNYYY WELL DONE

Wolfgang's picture 129 pencils

poor fly - nice anyway - execution could have been a bit more dramatic.

pulkit.mehra's picture 8 pencils

i hope the animal rights activists never see this one

any way its really a goog one

From the desk of the CEO.

enwiiE's picture 21 pencils

wonderful ad.
dont like this photography...too flat

saidukaringa's picture 273 pencils

very nice idea.... I like it... I laugh on it...
why the screw on the woods Centre?
Realy you tried to screw the fly?

Saidu Karinga
The Idiot

http://saidukaringa.yolasite.com/

casabella's picture 6 pencils

Wow, that is a stetch. Someone is thinking a little too hard.

Ginger

awenindo's picture 223 pencils

simple thought...don like "it's faster than you think"...

kaza777's picture 166 pencils

pure genius!

Claelescano's picture 3 pencils

Simply great

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