Bosch Electric Screwdriver: The fly

Bosch Electric Screwdriver: The fly

It´s faster than you think: the PSR 14,4 LI-2 cordless screwdriver.

Advertising Agency: Jung von Matt/Elbe Werbeagentur GmbH, Hamburg, Germany
Creative Direction: Sascha Hanke, Timm Hanebeck
Graphics: Kathrin Seupel
Photography: Annika Rose, Andreas Mock
Senior-Project manager: Inga Gerckens

Your rating: None Average: 8.4 (104 votes)

Comments

everartz's picture

cool!!! it made me laugh!

Cool, hahahahahahahaha, the 9-11 swat teams are on ground floor. They are on their way to the 8th floor.
Order: Fumigate the dog fleas.

hahaha, like it.
don't know if i need all those words in the headline though. "It's fast" would've done it for me.

Well, the fly could have landed there only after the screwing is done.

But it's leg is stuck under the screw see?

I like it, but I don't like the photography, too flat.

i agree, it´s good and very funny,

http://colicoscreativos.wordpress.com/

TRICKY's picture

LMMFAO ;))))))))))))))

Ivan, why don't you make a CHART with the highest ranking of the ads?

This is a good idea, Brenda.

Thanks.
By the way, to me this is a 10.

loool

Ad(dicted)

ivan's picture

Just wait for the November newsletter. ;)

Btw, it can't be automatic, because some users can trick the system.

MCP's picture

Its exactly the same as the addis paintstick idea.

Definitively it is not the same idea.

Close. But no cigar.

Definitively it is not the same idea.

http://colicoscreativos.wordpress.com/

Don´t like the idea that much. it´s ok, iut´s not great.
The image looks a little fake.

Nice! I don't know about "It's faster than you think" - because I have no preconceived thoughts about the speed of screwdrivers, really - but I'm just splitting hairs. It's insightful AND funny. Hard combination. Kudos!

siempre gravy's picture

wow, now that's fast! anyways, it's a sweet thought

Julitus's picture

This is great! clap clap clap

funny. great.

the only thing that bothers me (but just a bit) that this is really close to Stihl concept. even art is similar. and since Stihl made more ads on this concept people may think it's an ad for Stihl.

but maybe it's just me exaggerating.

ossom thought man.

this is very very very very good.

Kewell. >>>> That's not an ad. THIS is an ad.

Zed's picture

Love it also!

-- http://zero-zed.blogspot.com --

Love it .... the way pathetic dog fleas on 8th floor are fleeing to escape from fumigation. Hahahahahahaha! The whole damansara will be smoking.

tantrik_indian's picture

cool

~~be cool eh!~~

funny visual ......... like the ad

8th floor is smoking from fumigation.

Good idea for the right concept. Maybe the fly was dead already? Just kidding

flytastic!!! love it.

very nice

looks like someone put the screw into the floor...

impressive...

Chris's picture

great

cooooooooooooollllllllllll!!!!!!!!!!!!!!!!!!!!!!!!!

lampers! :)

Rachel.Mann's picture

Awesome, made me giggle.

big, international thought. should do well.

nice one.

it's greaaaaaaaaat love it

Pauflies's picture

WOOOOOOW!!!!!!

Ads like this are the best: simply, elegant, direcct, also funny...

BRUTAL

http://pauflies.blogspot.com/

FUNNNYYY WELL DONE

poor fly - nice anyway - execution could have been a bit more dramatic.

i hope the animal rights activists never see this one

any way its really a goog one

From the desk of the CEO.

wonderful ad.
dont like this photography...too flat
www.flickr.com/enwiie

very nice idea.... I like it... I laugh on it...
why the screw on the woods Centre?
Realy you tried to screw the fly?

Saidu Karinga
The Idiot

Wow, that is a stetch. Someone is thinking a little too hard.

Ginger

simple thought...don like "it's faster than you think"...