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Bosch Electric Screwdriver: The fly

Bosch Electric Screwdriver: The fly
Your rating: None Average: 8.5 (112 votes)

It´s faster than you think: the PSR 14,4 LI-2 cordless screwdriver.

Advertising Agency: Jung von Matt/Elbe Werbeagentur GmbH, Hamburg, Germany
Creative Direction: Sascha Hanke, Timm Hanebeck
Graphics: Kathrin Seupel
Photography: Annika Rose, Andreas Mock
Senior-Project manager: Inga Gerckens

Comments

everartz's picture 5352 pencils

cool!!! it made me laugh!

| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill

Calibarak's picture 302 pencils

Cool, hahahahahahahaha, the 9-11 swat teams are on ground floor. They are on their way to the 8th floor.
Order: Fumigate the dog fleas.

rocketman's picture 391 pencils

hahaha, like it.
don't know if i need all those words in the headline though. "It's fast" would've done it for me.

8718's picture 58 pencils

Well, the fly could have landed there only after the screwing is done.

benjaminbrown's picture 437 pencils

But it's leg is stuck under the screw see?

I like it, but I don't like the photography, too flat.

mexxxis's picture 38 pencils

i agree, it´s good and very funny,

http://colicoscreativos.wordpress.com/

TRICKY's picture 3908 pencils

LMMFAO ;))))))))))))))

The man who stops advertising to save money is like the man who stops the clock to save time

Saltsea's picture 321 pencils

Ivan, why don't you make a CHART with the highest ranking of the ads?

Saltsea's picture 321 pencils

This is a good idea, Brenda.

Saltsea's picture 321 pencils

Thanks.
By the way, to me this is a 10.

0nurb's picture 631 pencils

loool

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ivan's picture

Just wait for the November newsletter. ;)

Btw, it can't be automatic, because some users can trick the system.

MCP's picture 202 pencils

Its exactly the same as the addis paintstick idea.

RajToo's picture 111 pencils
mexxxis's picture 38 pencils

Definitively it is not the same idea.

kgeiger's picture 5158 pencils

Close. But no cigar.

mexxxis's picture 38 pencils

Definitively it is not the same idea.

http://colicoscreativos.wordpress.com/

DarkSide's picture 899 pencils

Don´t like the idea that much. it´s ok, iut´s not great.
The image looks a little fake.

Doing great work is hard, criticize others is way easier.

teenie's picture 1910 pencils

Nice! I don't know about "It's faster than you think" - because I have no preconceived thoughts about the speed of screwdrivers, really - but I'm just splitting hairs. It's insightful AND funny. Hard combination. Kudos!

siempre gravy's picture 11 pencils

wow, now that's fast! anyways, it's a sweet thought

Julitus's picture 354 pencils

This is great! clap clap clap

Kateter's picture 1816 pencils

funny. great.

the only thing that bothers me (but just a bit) that this is really close to Stihl concept. even art is similar. and since Stihl made more ads on this concept people may think it's an ad for Stihl.

but maybe it's just me exaggerating.

the killer's picture 1487 pencils

ossom thought man.

me myself and irene's picture 1256 pencils

this is very very very very good.

Rog's picture 6110 pencils

Kewell.

>>>> That's not an ad. THIS is an ad.

Zed's picture 178 pencils

Love it also!

arthritic.servicing.director's picture 136 pencils

Love it .... the way pathetic dog fleas on 8th floor are fleeing to escape from fumigation. Hahahahahahaha! The whole damansara will be smoking.

tantrik_indian's picture 851 pencils

cool

~~be cool eh!~~

~~this paranoid survived!~~

The Knight's picture 12 pencils

funny visual ......... like the ad

super calibara's picture 180 pencils

8th floor is smoking from fumigation.

Dzsoi's picture 4558 pencils

Good idea for the right concept. Maybe the fly was dead already? Just kidding

supersupergirl's picture 296 pencils

flytastic!!! love it.

young one's picture 56 pencils

very nice

baffled's picture 92 pencils

looks like someone put the screw into the floor...

Totto's picture 683 pencils

impressive...

Intelligent ads are the need of the hour.

Chris's picture 1855 pencils

great

Dimpers's picture 5 pencils

cooooooooooooollllllllllll!!!!!!!!!!!!!!!!!!!!!!!!!

lampers! :)

Rachel.Mann's picture 452 pencils

Awesome, made me giggle.

--------------------------------------
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

Ad_me's picture 34 pencils

big, international thought. should do well.

nice one.

Rami Qaddoumi's picture 210 pencils

it's greaaaaaaaaat love it

Pauflies's picture 213 pencils

WOOOOOOW!!!!!!

Ads like this are the best: simply, elegant, direcct, also funny...

BRUTAL

http://pauflies.blogspot.com/

Muela's picture 128 pencils

FUNNNYYY WELL DONE

Wolfgang's picture 85 pencils

poor fly - nice anyway - execution could have been a bit more dramatic.

pulkit.mehra's picture 8 pencils

i hope the animal rights activists never see this one

any way its really a goog one

From the desk of the CEO.

enwiiE's picture 21 pencils

wonderful ad.
dont like this photography...too flat

saidukaringa's picture 220 pencils

very nice idea.... I like it... I laugh on it...
why the screw on the woods Centre?
Realy you tried to screw the fly?

Saidu Karinga
The Idiot

http://saidukaringa.yolasite.com/

casabella's picture 6 pencils

Wow, that is a stetch. Someone is thinking a little too hard.

Ginger

awenindo's picture 219 pencils

simple thought...don like "it's faster than you think"...

kaza777's picture 162 pencils

pure genius!

Claelescano's picture 3 pencils

Simply great

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