New York

November 2013

Borjomi is the only brand Georgia is famous for. Exported to a number of countries, this miraculous drink is the nation's true ambassador. International fame makes the water inside the iconic bottle our loudest message to the world. That's exactly what we wanted to remind the Georgian audience about. So we transformed the Borjomi bottle into a canvas to show all the major cities where Borjomi is sold.

Our message to the world.

Advertising Agency: Leavingstone, Tbilisi, Georgia
Creative Director: Levan Lepsveridze
Art Director: Beso Kavelashvili
Copywriter: Giorgi Avaliani
Retoucher: Beso Kavelashvili
Photographer: Kikala Studio
Concept Artist: Nutsa Avaliani
Managing Partner: Giorgi Burchuladze
Account Manager: Natia Gogia
Digital Content Manager: Nino Sujashvili

Comments (5)

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Highest Rated

kleenex's picture
Activity Score 44844

I like the art.

bobafett's picture
Activity Score 2276

...still waiting for that message

erseljira's picture
Activity Score 104

Exactly, I can see the world but not the message?

NY Belfry's picture
NY Belfry
Activity Score 1045

This almost tells me that I'm drinking the Hudson River...

Cat_Barsik's picture
Activity Score 45

logic is lost. u'd better stay with ogilvy

kleenex's picture
Activity Score 44844

I like the art.