Borjomi: New York

Our message to the world.

Borjomi is the only brand Georgia is famous for. Exported to a number of countries, this miraculous drink is the nation's true ambassador. International fame makes the water inside the iconic bottle our loudest message to the world. That's exactly what we wanted to remind the Georgian audience about. So we transformed the Borjomi bottle into a canvas to show all the major cities where Borjomi is sold.

Advertising Agency: Leavingstone, Tbilisi, Georgia
Creative Director: Levan Lepsveridze
Art Director: Beso Kavelashvili
Copywriter: Giorgi Avaliani
Retoucher: Beso Kavelashvili
Photographer: Kikala Studio
Concept Artist: Nutsa Avaliani
Managing Partner: Giorgi Burchuladze
Account Manager: Natia Gogia
Digital Content Manager: Nino Sujashvili
Published: November 2013


bobafett's picture
1415 pencils

...still waiting for that message

erseljira's picture
64 pencils

Exactly, I can see the world but not the message?

NY Belfry's picture
NY Belfry
1045 pencils

This almost tells me that I'm drinking the Hudson River...

Cat_Barsik's picture
34 pencils

logic is lost. u'd better stay with ogilvy

kleenex's picture
33119 pencils

I like the art.

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