Borgata Hotel & Casino: Ombra
14,000 bottles of wine. 50 varieties of cheese. Somewhere, an Italian village is wishing they were so lucky.
Advertising Agency: SK+G Advertising, Las Vegas, USA
Creative Directors: Eric Stein, Clayton James
Art Directors: Irwina Liaw, Joel Kuntz
Copywriter: Jason Rohrer
Photographer: Steven Lippman
Published: July 2006
9 Comments
Messy.
>>>> That's not an ad. THIS is an ad.
I love when beautiful ads have a great idea. It's just a shame when they don't.
--
brandon
www.brandonknowlden.com
Nice art direction and lines. But no big idea.
great photos, but no ideas. or maybe just the line has nothing to do with the picture and that makes it irrelevant altogether.
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i think it's something along the lines of girl from the italian countryside = food from the italian countryside.
Great legs - no idea.
Darren Alawi
Creative web & brand designer
http://www.darrenalawi.com/blog
No connect between the art and the copy... Why?...
To be consciously stupid, when required, is an essential part of wisdom.
i still doen't get it even after reading all this.
nice photography and headlines. i get that she's from italy and the food's from italy. but i don't understand what beautiful women have to do with food. although i am getting hungry looking at this.