14 comments

Londonpride's picture
Londonpride
169 pencils

greeeeeeeeeeeeeeeeeat!
love all 3.
that's copywriting.

What the Hell's picture
What the Hell
114 pencils

Old art direction > Copy not funny enough > Very good idea to show the very specific problems that Boots can solve.

ellehcimeo's picture
ellehcimeo
3522 pencils

I think moms can totally relate. Pressures are put on them to be perfect. Well, this is perfection. It is the truth and it's done humourously. Bravo Mother, Bravo!

mikelite's picture
mikelite
1031 pencils

it's cute, but unoriginal. the bar is much highers for Mother and they didn't clear it this time. I see the Illustrator' s the one that uploaded & those are beeeautiful!

klaussnow's picture
klaussnow
1675 pencils

love it, this one with the pictture, ouch!

... its already been done...

Spanky's picture
Spanky
4898 pencils

art direction is so uninviting to me, i don't even want to read it.

salamandos's picture
salamandos
1947 pencils

great art and copy. I've read it a few times as it is so much fun.

melocoton's picture
melocoton
987 pencils

Muy bueno!
No tanto el arte.

Sds

hang-the-dj's picture
hang-the-dj
1262 pencils

Art direction and layout are so 80s and the copy could have been way more insightful/funny/empathetic.

Yokel's picture
Yokel
604 pencils

The hand drawn part of the ad is great. I'm not so keen on the layout of the ad though. And ditch the font Boots, your style hasn't changed since the 80s. If the text and product shot had been incorporated into the rest of the ad better ... even if it was just the grey paper background over the whole surface ...

conniepecks's picture
conniepecks
2 pencils

not sure why they have used childish/ early teen style illustration to talk about adult health problems?
i don't dig it

DOMLAMBERT69's picture
DOMLAMBERT69
2 pencils

Love it, although it doesn't really sit with the Boots brand that well.

bizkneez's picture
bizkneez
54 pencils

great copy - another great campaign brought to you by Mother

Lula's picture
Lula

Dislike me your ad, the art direction is old and the copy is forced for communicate the idea.

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